Cookie Policy
How Magora (Thinking Fish Ltd) uses cookies on magora-systems.com — what they do, how to control them, and how our consent system works.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They let the site remember your actions and preferences (for example, language, login state, items in a basket) so you do not have to re-enter them every time you visit a page.
This site also uses related technologies — localStorage entries, pixels, and similar identifiers. Where this policy refers to cookies we mean all of those.
How do we use them?
We use cookies to:
- Keep the site working (sessions, security, form submissions).
- Remember your cookie preferences so we do not ask again on every page.
- Measure how visitors use the site (anonymised pageviews, engagement, error rates).
- Make our marketing more relevant where you have given consent.
We do not use cookies to collect special-category personal data, and we do not sell cookie data to third parties.
Categories on this site
Our consent banner groups cookies into three categories. You can toggle the two optional categories on or off at any time in Cookie settings.
Managing your preferences
On your first visit we show a banner with three options:
- Accept all — turns on Analytics and Marketing in addition to Necessary.
- Reject all — leaves only Necessary cookies on.
- Cookie settings — open the per-category toggles to choose individually.
Your choice is stored under the magora-consent.v1 key in your browser's localStorage (not as a third-party cookie). It is not shared across browsers or devices.
To change or revoke your choice at any time, open Cookie settings in the footer of any page.
Third-party services
When Analytics or Marketing consent is granted we load the following services:
- Google Tag Manager (container ID
GTM-T9MQ77) — orchestrates the tags below. - Google Analytics 4 (measurement ID
G-X02ZCQM9HN) — anonymised analytics. - Google Ads — conversion measurement for marketing campaigns.
Google's own privacy notice describes how it processes the data once it reaches its servers. See policies.google.com/privacy.
Browser-level controls
Most browsers let you block or delete cookies for the whole site or for individual third parties. The instructions differ:
Blocking cookies entirely may break parts of the site (for example, contact forms or session-driven features). The lightest setting that still respects your preference is Reject all in our banner.
Do-not-track (DNT)
We currently do not respond to browser DNT signals. The simplest way to keep optional cookies off is to choose Reject all in the cookie banner.
Updates to this policy
We may update this policy if our cookie usage changes. The "Last updated" date at the top of this page tracks the most recent revision.
Contact us
If you have questions about how we use cookies, contact us at:
Thinking Fish Limited (Magora)
56 Shoreditch High Street
London E1 6JJ, United Kingdom
info@magora.co.uk