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Digital product & app developers in London

Successful projects live on the Silicon Roundabout

Here at Magora we design and develop digital products including mobile apps, websites and web applications. The two cornerstones upon which we build successful software are user-centered interaction design and scalable software architecture. Whether a B2C or a B2B project, start-up MVP or a bespoke enterprise solution, first of all, we take the time to understand your business, your product and the end-user’s needs. Our software development cases are loved by users for their convenience and appreciated by customers for the real value they add to your business.

What working with us is like

Over the course of many years developing digital software, digital products and mobile apps, we have relished interpersonal relationships with our clients. Based out of Shoreditch, London, Magora's team of digital strategists, software and app developers are always ready to meet you in our office or to pop out for a cup of coffee. Working to lean delivery and agile methodology we work in partnership with our clients. With complete transparency we plan features collaboratively ensuring that the vision and inspiration from our strategic planning sessions are maintained to what is delivered, releasing working updates every two weeks. Make no mistake - if you’re working with us, you’re a part of the team!

The mobile operating systems into which our expertise and knowledge branches are as follows:

Ever since the introduction of Apple's innovative iPhone in 2007, Apple has been a trendsetter in the device market with its iOS mobile operating system. By the same token, our app development team has been building iOS apps since the first developers’ beta iPhone OS SDK released in 2008. Over the past years iOS application development has been a top priority for us as the most appropriate platform for corporate app creation as well as the cornerstone of user-friendly bespoke application development for the B2C segment. Our in-depth knowledge of both software development and mobile marketing strategies allow us to carry your project through all stages from the initial idea to design from to a successful launch in the App Store.

Android OS is the perfect platform for businesses reaching out to the largest pool of end users. Android app development is a challenging task for any software development professional due to the variety of smartphone and tablet models, as well as screen sizes and resolutions that require rigorous testing to ensure the app’s performance across the pool of devices. Our architects and creative UI (user interface) designers have acquired a deep understanding of user behaviour and a great experience of app design to meet all of the demands and to provide you with a brilliant digital solution for the Android market.

Here at Magora you will meet ambitious people who are looking for new challenges of solving complicated tasks of web app development. We can tackle projects of any scale and complexity and have enough expertise to integrate the client's software and hardware within a new web application created by our web app developers from scratch. We are experienced in third-party code audit and can finalise any job, which has failed to be completed by other third-party developers or has taken too much of your in-house team’s time. Our expertise covers such programming languages as Java, JS, PHP, C#, C++, SWIFT, Python, Shell, Ruby, Objective-C and many others. We also utilize a wide variety of frameworks that help us to deliver quality projects within the shortest time.

Storage database, offline website usage, GPS integration and recognition of the user’s location based on profile details are just a few of the benefits the HTML5 technology offers to web app developers and their clients. Magora Systems has years of experience in integrating HTML5 with innovative and efficient software solutions. With all the latest browsers fully supporting the HTML5 technology, Magora software developers are working hard to create fast-loading and responsive bespoke software to supply your business with a web desktop enterprise solution or a bespoke e-commerce platform. Over than 100 successfully developed desktop software projects and a growing number of happy clients vouch for our proficiency and responsibility.

Windows 10 Mobile was released in January 2015, as a mobile operating system for smartphones and tablets. This operating system is focused on unification with Windows 10 for PCs in services and applications. It is still a continuation of the Windows Phone OS, and all Windows Phone devices can be upgraded to the platform. Software for Windows 10 Mobile, created with the Universal Windows Platform, allows developers to design applications for multiple product families running Windows 10, with nearly identical functionality.

The newest OS by the tech giant Microsoft launched on 29th July 2015 and Windows 10 is already being touted as one of the biggest shifts in the world of technology. As app developers in the UK, the most cutting edge market in Europe, we seek to explore the most cutting edge innovations in UX and software design in order to deliver them to you. In a new step towards greater personalisation in digital technology, Windows moves from its heritage of supporting a single personal computer to a system that is more flexible and mobile. The existing ecosystem containing Windows Phone, Skydrive, Office, Xbox, and Skype, among others, represents part of Microsoft’s strategy to completely integrate desktops, laptops, smartphones and tablets. The amazing Surface Studio released end of October 2016 represents the corporation’s first effort to completely bridge the gap between the tablet and the PC. The lines are officially blurred and the possibilities are endless.

A consistent user experience will be provided across all platforms. The controlled environment in Windows 10 is highly useful for the distribution of apps, as compared to earlier versions of Windows, thereby giving the UK app developers the opportunity to monetize their product/services via the Windows Store more easily. On the Windows Store, application downloads have already passed the multi-million mark.

User Interface Design

An appealing design, information architecture and user experience is key to a successful digital product. Apps by Magora go the extra mile to ensure that the end user will enjoy the visual experience and ease of navigation through your app with our innovative and user friendly designs. We utilise the latest technologies to provide users with a seamless experience whilst using your application. Our team of experienced designers ensure that the app meets the strictest guidelines and satisfies functional demands brilliantly.

Whether adhering to an existing look or building a visual brand book from scratch, Magora developers in London will make sure that company brand is duly represented in content. Our years in UI/UX design allow us to advise start-ups as well as work with established brands and to adapt their offline products and services into mobile solutions. We will make sure your application is delivering the right message, from the brand inception to the target market end user.

From our initial discussions about your requirements for the project to a detailed wireframe and prototypes of your solution, we take our clients through a full process of product development and testing. Every click and swipe made by a user is analysed, weighed and considered when developing your interface.

Our app developers in London endeavour to make user interfaces that not only look elegant and simple but are also connected with the brand and purpose of the application. It is our design experience across all major platforms, including iOS and Android, that allows us to produce products of the highest quality. We work collaboratively with our clients - from an initial idea to final concepts of first-class user interfaces - with an eye to creating beautiful designs and exceptional functionality.

Documenting every interaction the user will have with the application, all our projects go through a process of High-level requirements clarification and wireframing. Documenting a user’s journey through an application and the architecture of a project starts with a basic site map of the product and ends with a detailed feature list and workflow of the application.

The parts of any digital product, application or website that must operate seamlessly are interface elements that the user will interact with. It is important that nothing is omitted, from the launcher icon to the logout button. Every element is placed with the user’s experience in mind - before it is crafted by app developers in the UK

We design intuitive, elegant and engaging user interfaces for all platforms, in conjunction with and ahead of the hottest trends and newest techniques. We produce products that supply the end-user with the most refined experience, starting by working closely with existing brand guidelines and preferences.
Mobile Marketing

Even the most viral apps need a little help to get started and that’s exactly why any successful launch is highly dependent on a well thought out marketing campaign. The right marketing strategy counts for everything, not at the least because app stores are over-saturated marketplaces. Nobody wants their apps to lie unnoticed at the bottom of the list – and its strong marketing that differentiates between successful apps from the forgotten ones.

We have the expertise to deliver a full marketing
program to ensure the success of your app, namely:
To promote the launch of your digital products and applications and arrange for it to be reviewed in the right publications, Magora conducts a full media outreach campaign. We can supply media with demonstration videos (and create the videos) or write a compelling press release – all this works to maximise the saleability and usefulness of your product. The best London app developers are ready and waiting to help you to create a convenient and flexible system of management and analysis.

We are ready to develop an automated reporting system tailored to your needs. We can add the functionality of scheduled mails with report updates, as well as to implement the overview of the results in different formats, like PDF, XLS and CSV. We can also integrate this data to your corporate CRM.

Search Engine Marketing

Our app developers in London can create additional functionality for coordination with a Google Adwords campaign making for effective search engine optimisation to attract more potential desktop and mobile users.


Our London app developers can provide simple solutions to let you implement all kinds of internet advertising:

  • In-app: to deploy an in-app banner and video campaign;
  • Online banner ads: both recommendations on how to leverage editorial awareness, and where to buy space are included in our specialist advice;
  • Social Media: we target users by their profiles on Facebook to raise product awareness. We reach out to bloggers for reviews in order to create an online buzz and contact Tweeters to generate reviews and increase followers.
  • Search marketing: to target both online and mobile consumers who are in search of relevant phrases and keywords. Magora can help you to easily manage a Google Adwords campaign: all advertising will be controlled, analysed and optimised.
App Store Optimization

The four ways to get your purchases optimised:

  • Search optimisation: to improve the discovery of your app on both the App Store and traditional search engines such as Google and Bing, we help you to write a compelling App Store description that is optimised for search.
  • Media quotations: we provide positive professionally created media quotations that can be included in your App Store description.
  • User reviews: during your app’s first week of release, we can organise early user reviews to be published in the US and the UK App Stores. We ensure that tentative store browsers are able to see plenty examples of user feedback for your product and find this method increases an application’s chances of success.
  • Microsite development: before channeling users into the App Store, we can assist with communicating your app’s selling points in a controlled environment to help promote awareness and build awareness.
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