AI development company for UK businesses:
AI & ML, production-ready.
Magora provides AI development services for UK businesses from London. Our AI and ML development services cover LLM-powered apps, RAG search over your own data, AI agents and machine learning models, or AI added to software you already run, with UK / EU hosting options and your data kept out of model training. Free working prototype in 5–10 days, AI MVP from £10,000.
What AI development
services cover.
AI development services turn a business problem into working software that uses AI: choosing the model, connecting it to your data, building the product and integrations around it, testing its accuracy, and keeping it running. Magora does all of this with one senior in-house team in London, from a free prototype to production. An AI development company designs, builds, tests and runs AI features: from the data and model choice to the app, the evaluation and the monitoring.
- Who
- Magora is a London software company that has been building software since 2010, with its office at The Tea Building, 56 Shoreditch High Street, London E1 6JJ.
- What we build
- AI and ML development services: LLM apps and copilots, RAG search over your documents (RAG development), AI agents (AI agent development), document and workflow automation, machine learning models, fine-tuned open-source models, and AI features inside software you already run.
- Where
- UK businesses, from our London office. We also deliver AI and ML development for clients in the USA, UAE and Australia.
- From what price
- 2026 prices in GBP: working prototype free; Discovery from £3,000; AI MVP from £10,000 (most between £10,000 and £25,000); AI agents from £20,000; fine-tuned model from £25,000; RAG pipeline with API from £30,000; production LLM application from £40,000. Rates start from £49/hour per developer. See UK software development pricing and the cost calculator.
- How long
- Working prototype in 5–10 working days, Discovery in two weeks, then a first release typically in 6–8 weeks.
- Your data
- Built on business API tiers whose terms exclude training on customer inputs by default (checked per project in Discovery), with UK / EU hosting options. Source code, prompts, evaluation sets and IP transfer to you on payment.
- Updated
- Updated: 13 October 2026
Free working prototype
A working prototype of your AI idea on a sample of your real data in 5–10 working days, before any paid work.
First release in 6–8 weeks
After a two-week Discovery from £3,000, a first release typically takes 6–8 weeks. Most AI MVPs land between £10,000 and £25,000.
Your data stays yours
Business-tier model APIs that do not train on your inputs, UK / EU hosting options, and code, prompts and IP transferred to you.
AI development
services.
Production AI, not demos: each system is measured against your real cases and integrated with the software your team already uses.
LLM-powered apps and copilots
Assistants, chat interfaces and structured-output workflows on OpenAI, Anthropic or Google models, with evaluation tests from the first sprint.
Search and Q&A over your data
Retrieval-augmented generation (RAG) over your documents, tickets or knowledge base, with answers that cite their sources.
AI agents
Agents that use your tools and APIs to run multi-step work, with guardrails and human sign-off where it matters. See AI agent development.
Document and workflow automation
Extraction, classification and summarisation that take the manual steps out of intake, review and reporting.
Machine learning software development
Prediction, classification, anomaly detection and computer vision, plus the data pipelines they depend on.
AI inside your existing software
Search, summaries, assistants or automation added to a product you already run, without a rebuild. See bespoke software.
Fine-tuning and open-source models
Llama, Mistral or Qwen adapted to your domain and deployed on your infrastructure, with no vendor lock-in.
Evaluation, monitoring and MLOps
Test sets, accuracy and cost tracking, drift monitoring and model updates: the parts that keep AI working after launch.
What UK businesses ask us
to build with AI.
Seven common requests, the approach that usually fits and where the price starts. Where a price is not fixed in advance, Discovery (from £3,000) produces it.
| What you want | Usual approach | Price starts from | See |
|---|---|---|---|
| Staff or customers get answers from your documents, tickets or knowledge base | RAG with cited sources | RAG pipeline + API from £30,000 | RAG development UK |
| A multi-step workflow runs across your CRM, ERP or inbox | AI agent with human sign-off | AI agents from £20,000 | AI agent development UK |
| Receipts, invoices or forms are read and the data captured | OCR and document automation | Scoped in Discovery, from £3,000 | Expensify receipt scanning |
| Sensitive files are classified where cloud AI is not allowed | Fine-tuned open-source models on your own infrastructure | Fine-tuned model from £25,000 | University of Essex |
| Predictions, classification or anomaly alerts from your own data | Custom machine learning model | Scoped in Discovery, from £3,000 | KMA 9x9 |
| Live guidance for people on calls, or live captions at events | Real-time AI features | Scoped in Discovery, from £3,000 | Empath AI, Interprefy |
| AI added to a product you already run | AI inside existing software, no rebuild | Typically £20,000–£80,000 for an existing application | Bespoke software |
AI and machine learning
we've shipped.
Six products with AI at their core: live vulnerability detection for call centres, AI-drafted treatment plans, local language models on private data, live captions for events, receipt scanning with OCR and machine-learning analytics on a map. Each card gives the problem, what we built and how it is used.
Empath AI
- Problem
- Call centres need to spot signs of caller vulnerability (anxiety, depression, cognitive decline) that are not declared, in real time, and act on them within existing tools.
- Built
- A SaaS platform built from the ground up. It integrates the Canary Speech audio-analysis engine for caller and agent, turns the diagnosis into Empath Guidance Prompts shown on the agent's screen, includes a dedicated Microsoft Teams integration module, call-management reporting and an anonymous diagnosis reporting tool that preserves individual privacy.
- Outcome
- The platform identifies up to 1 in 3 vulnerable callers who would otherwise go undetected, as stated on the case page.
- Budget
- £40k–£60k+, scoped after Discovery.
- Clutch
- “We were very happy with the overall experience.” Co-Founder, empath-AI.
BodySync
- Problem
- Creating personalised treatment plans for physiotherapists was slow and manual, and the knowledge base had to rest on peer-reviewed evidence.
- Built
- A web application where the clinician enters structured information (diagnosis, assessment findings by body part and movement, range of motion, pain scores, treatment preferences, goals and history). The data goes to OpenAI, restricted to pre-defined sources (ScienceDirect, PubMed Central, BMJ Journals, BioMed Central). The MVP is deployed in UK clinics.
- Outcome
- A 65% reduction in time spent on treatment-plan generation and a 35% decrease in manual input errors, as stated on the case page.
- Budget
- From £40k, LLM-powered application.
- Clutch
- “Everyone from Magora has been great.” Director, BodySync.
University of Essex
- Problem
- Sensitive files had to be classified by confidentiality level, and cloud AI services were not allowed.
- Built
- A self-contained AI Orchestrator module running two local models: an LLM (Mistral 7B) that proposes new semantic tags and confidentiality rules for human review, and a fine-tuned entity-recognition model that applies the approved rules and writes a standard YAML file.
- Outcome
- Classification is automated without sending data to third-party cloud APIs, and the model is retrained as experts review new tags.
- Budget
- From £25k, custom fine-tuned open-source model.
Interprefy
- Problem
- Professional simultaneous interpreters are expensive, and many conference participants do not speak the shared language well enough.
- Built
- A cloud platform where remote interpreters work from a console, event audio and video are streamed to them, and the translated audio goes to attendees' phones, with AI-powered live captions and subtitles.
- Outcome
- Any event can offer interpretation on attendees' own phones, with interpreters working from wherever they are.
Expensify
- Problem
- Expense reports needed receipt details typed in by hand.
- Built
- An optical character recognition (OCR) engine for Expensify's mobile apps that reads the merchant, date and amount from a photo of a receipt.
- Outcome
- Receipt scanning no longer needs manual data entry in the expense report.
KMA 9x9
- Problem
- Large volumes of data from many sources had piled up with no way to relate them to a place or process them.
- Built
- A React.js platform for KMA Tech that divides the map into 9 m by 9 m squares and links data from many sources to each one, with machine-learning analytics to detect events, find relationships and flag anomalies.
- Outcome
- Users see data and AI analytics on one map. The first version is live and the team keeps adding features.
Also: Rollio. All projects →
AI that keeps your
data safe.
The first question most clients ask is where their data goes. These are the options we design with; the right mix for your project is agreed in Discovery.
Your data is not training data
We build on business API tiers, such as the OpenAI and Anthropic APIs, Azure OpenAI and AWS Bedrock, whose terms exclude training on customer inputs by default. We check the current terms for your use case in Discovery, and switch on zero or limited retention where the provider offers it.
UK or EU hosting options
Application data, vector stores and logs can live in UK or EU cloud regions. Where you need model processing in-region too, we choose a provider and model that offer it.
Private deployments
Models can run through Azure OpenAI or AWS Bedrock inside your own cloud account, or as open-source models self-hosted in your VPC or on your own servers.
Access, redaction and audit
Role-based access to sources, personal data redacted before prompts where needed, and configurable logging so you can see what the system was asked and what it answered.
GDPR and regulated sectors
Data-minimisation review in Discovery, DPIA support, and experience in healthcare, financial services and education, where the rules on data are strictest.
EU AI Act readiness
A risk-tier review before deployment, with the transparency and documentation your system needs if you serve EU users.
Which kind of AI
does your case need?
Most projects combine two of these. The free prototype and Discovery show which one does the job at the lowest running cost.
| Prompting a model API | RAG over your data | Fine-tuning | Custom ML model | |
|---|---|---|---|---|
| Best for | Drafting, summarising, classifying and chat | Answers grounded in your own documents and records | A consistent style, format or narrow domain task | Predictions from your structured data, or vision |
| Data you need | Little or none | The documents the answers should come from | Hundreds to thousands of good examples | A labelled historical dataset |
| Speed to a first version | Fastest | Fast | Slower | Slowest |
| Main trade-off | Knows nothing about your business unless told | Only as good as the content and retrieval | Needs retraining as things change | Needs data work before modelling |
More on RAG: how RAG systems are built, secured and priced.
What AI development
costs in the UK.
Our 2026 prices in GBP. Our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. In our study of 12 real 2026 project estimates, live AI processing was one of the three things behind the most expensive first releases, while an AI phase added to one existing product cost £7,598. Estimate your own with the cost calculator or see our UK software development pricing.
Two weeks to test the data, choose the model and approach, and cost the build.
A first release in 6–8 weeks. Most MVPs land between £10,000 and £25,000.
Agents that automate internal workflows with tool use and human sign-off.
Llama, Mistral or Qwen adapted to your domain, deployed on AWS, GCP or your own infrastructure.
Retrieval over your documents with a vector database, citations and an API your product can call.
A production-grade LLM application with evaluations, monitoring and UK / EU data residency.
Outside the UK? We deliver AI and ML development for clients in the USA, UAE and Australia from our London team.
Three ways to buy
AI development.
Start with the free prototype whichever you choose. The right model depends on how fixed the scope is.
Fixed price after Discovery
A free working prototype and a two-week Discovery from £3,000 turn the brief into a costed scope and a fixed-price quote for the build. The Discovery output is yours to keep, whoever builds it. See fixed-price software development.
Dedicated team, time and materials
For work that will keep changing, a dedicated team is billed at a day rate, from £49 an hour per developer (about £390 a day), monthly rolling. See dedicated development team.
Support after launch
Monitoring, model updates and fixes on a monthly maintenance retainer from £1,000 a month. All current ranges are on the pricing page.
From prototype
to production AI.
Same engineers from the prototype to handover. Weekly demos on a staging environment you can log in to.
Free prototype
5–10 daysA working prototype on a sample of your real data, so you see what the model can and cannot do before you commit a budget.
Discovery
2 weeksUse case, data sources, model choice, data-protection review and success measures, turned into a costed scope and roadmap.
Build
6–8 weeksTwo-week sprints with a working release at the end of each: the AI pipeline, the product around it and the integrations with your systems.
Evaluation
Every sprintTest sets drawn from your real cases, measured for accuracy, cost per request and failure modes, so quality is a number rather than an impression.
Launch & improve
OngoingProduction hosting, monitoring for drift and cost, and regular updates as models and your data change.
How we measure
whether an AI system works.
Quality is a number agreed before the build, not an impression after it. These are the three points where we measure.
Success measures and a baseline
Discovery turns your use case into success measures. The free prototype runs on a sample of your real data, so you see what the model can and cannot do before you commit a budget.
Test sets from your real cases
Each release is scored on a test set drawn from your own cases, for accuracy, cost per request and failure modes. If a simpler tool would do the job at lower running cost, we say so.
Guardrails, monitoring and model updates
Personal data redacted before prompts where needed, role-based access, configurable logging of what the system was asked and answered, and human sign-off where it matters. Accuracy, cost and drift are monitored after launch and models are updated as your data and the providers change. Support is a monthly retainer from £1,000.
The AI stack
we work in.
Mainstream, well-supported tools, chosen per project so you are not locked into one model provider.
- OpenAI · Anthropic Claude
- Google Gemini
- Llama · Mistral · Qwen
- Azure OpenAI
- AWS Bedrock · SageMaker
- Google Vertex AI
- pgvector · Qdrant
- Pinecone · Weaviate
- Hybrid search · re-ranking
- LangChain · LlamaIndex
- Tool calling
- Bespoke pipelines
- Docker · Kubernetes
- vLLM · Ollama
- Evals · monitoring
What clients
say.
Verified reviews from our Clutch profile — 75 verified reviews, rated 4.7/5.
“We were very happy with the overall experience.”
“Partnering with Magora for the development of the messenger was a decision we will never regret.”
“They didn't simply take our requirements and run with them; they truly made an effort to understand everything.”
Three kinds
of partner.
We've built digital products for startups and enterprises, including Toyota, Unilever and AstraZeneca — from fresh-faced startups to established mid-market and global enterprise.
Startups & MVPs
Production-grade MVP in a calendar quarter — see our Startup MVP service.
Small & medium business
Internal tools, customer apps and digital transformation work — the kind that pays for itself within a year.
Enterprise
Compliance-heavy platforms, MDM-managed fleets, audit-ready architecture. SOC 2, GDPR, MHRA passed first time, every time.
AI for
your sector.
Where our clients use AI first, sector by sector, with the data rules each one runs on.
Healthcare
Clinical summaries, triage support and document automation.
AI for healthcare → SectorFintech
Document checks, fraud signals and customer support.
AI for fintech → SectorProperty and real estate
Listing data, valuations and tenant queries.
AI for property and real estate → SectorTransport and logistics
Forecasting, routing and paperwork.
AI for transport and logistics → SectorEducation
Tutoring assistants, marking support and content search.
AI for education → SectorConstruction
Drawings, specifications and site reports.
AI for construction → SectorHospitality
Bookings, guest messaging and demand.
AI for hospitality → SectorRetail and e-commerce
Product search, recommendations and support.
AI for retail and e-commerce →AI development
questions.
Everything needed to take an AI idea to a product people use: a free working prototype, Discovery, the AI pipeline (LLM prompts, retrieval, agents or a custom model), the application and integrations around it, evaluation, launch and support. We build LLM apps, RAG search over your data, AI agents, document and workflow automation, machine learning models, and AI features inside existing software.
At Magora a working prototype is free, Discovery is from £3,000 and an AI MVP from £10,000, with most MVPs between £10,000 and £25,000 (2026 prices, GBP). Larger builds start higher: AI agents from £20,000, a fine-tuned model from £25,000, a RAG pipeline with an API from £30,000 and a production LLM application from £40,000. Our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. See what 12 real 2026 projects cost or try the cost calculator.
A working prototype takes 5–10 working days and Discovery two weeks. A first release typically takes 6–8 weeks after that. Larger agent systems and multi-model platforms are delivered in phases.
Not by us, and not by the model providers we build on by default. We use business API tiers, such as the OpenAI and Anthropic APIs, Azure OpenAI and AWS Bedrock, whose terms exclude training on customer inputs by default, and we check the current terms for your project in Discovery. For the most sensitive data, open-source models can run entirely on your own infrastructure.
Application data, vector stores and logs can be hosted in UK or EU cloud regions on AWS, Azure or Google Cloud. If model processing must also stay in-region, we choose a provider and model that support it, or deploy privately through Azure OpenAI, AWS Bedrock or a self-hosted open-source model.
Yes, and it is one of our most common projects: search and summaries over data you already hold, a RAG assistant over your documents, AI agents for internal workflows, or a copilot inside your admin system. We start by reviewing your code and data, then add the AI feature without a rebuild.
OpenAI, Anthropic Claude and Google Gemini models, plus open-source models such as Llama, Mistral and Qwen for private or on-premise deployments. We choose on accuracy, latency, cost and data-protection needs for your use case, not on brand.
Most business use cases start with RAG: the model answers from your own documents and records, which stay up to date without retraining. Fine-tuning fits when you need a consistent style, format or narrow task and have good examples to train on. Discovery tells you which one, or which combination, your case needs. See our RAG development page for how these systems are built, secured and priced.
Yes. We build agents that call your tools and APIs to complete multi-step work, with guardrails, logging and human approval for the steps that matter. More on our AI agent development page.
You do. We sign an NDA on day one, the code lives in your repository as it is written, and source code, prompts, evaluation sets, fine-tuned model weights, designs and IP transfer to you on payment.
A machine learning development company builds software that learns from your data to predict, classify or flag things. At Magora that covers prediction, classification, anomaly detection and computer vision, plus the data pipelines they depend on and the evaluation and monitoring that keep a model accurate after launch. Examples: machine-learning analytics on a map in KMA 9x9, and receipt scanning in Expensify. Custom machine learning needs a labelled historical dataset; if prompting a model API or RAG would do the job at lower cost, Discovery will show that first.
AI development is the wider term: building software that uses AI, including LLM apps, RAG search and AI agents. ML development is the part where a model is trained on your data to predict or classify something. Many business projects need only a model API plus retrieval; some need a custom model. We compare the options in the table above and pick the one that does the job at the lowest running cost.
We design for it: a data-minimisation review in Discovery, DPIA support, personal data redacted before prompts where needed, role-based access, configurable logging and UK or EU hosting options. Whether a particular system is lawful depends on your use case and legal basis, which your data protection officer or legal adviser decides; we supply the technical input. See the data safety options above.
We agree success measures in Discovery, then score every sprint on a test set drawn from your real cases for accuracy, cost per request and failure modes. After launch we monitor accuracy, cost and drift. See how we measure an AI system above.
Both. A fixed price is quoted after the free prototype and a two-week Discovery from £3,000. For work that will keep changing, a dedicated team is billed from £49 an hour per developer, monthly rolling. Support after launch is from £1,000 a month. See fixed-price software development and UK software development pricing.
Our office is in Shoreditch, London, and we work with UK businesses on projects with weekly demos on a staging environment you can log in to. On-site meetings elsewhere in the UK are available by arrangement. We also deliver AI and ML development for clients in the USA, UAE and Australia.
Ask for named AI projects with measured outcomes, ask where your data is processed and whether it is used to train models, ask how accuracy is tested before launch, and ask who owns the code, prompts and models. Compare answers across three companies. Our general method is in how to choose a software development company in the UK.
An AI development company builds the data, model and evaluation layers (prompts, retrieval, fine-tuning, monitoring) as well as the application around them. A software development company with AI capability, like Magora, builds both the AI features and the software they live in, so the AI is not a separate project.
Yes: Empath AI (live vulnerability detection for call-centre agents), BodySync (AI-generated physiotherapy treatment plans), University of Essex (on-premise data classification with local models), Interprefy (real-time interpreting and AI live captions), Expensify (receipt-scanning OCR) and KMA 9x9 (map-based data and machine learning). Each case study states the problem, what we built and the outcome.

Nick is Consulting Director at Magora and runs first calls and Discovery with new clients. He reviews the advice and recommendations on this page.
Pick a slot below
and let's talk.
No commitment, no charge. We'll review your project, scope the next step, and tell you the realistic price + timeline. Free working prototype + senior PO analysis before any paid engagement.
AI idea
worth shipping?
30-minute call with a senior software architect. We'll review your use case, data and constraints — and tell you what we'd actually build if it were us.