London office · Shoreditch
AI development company — London, UK

AI & ML development services,
production-ready.

Magora is a London AI and ML development company. We build LLM-powered apps, RAG search over your own data, AI agents and machine learning models, or add AI to software you already run, with UK / EU hosting options and your data kept out of model training. Free working prototype in 5–10 days, AI MVP from £10,000.

Updated October 2, 2026
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Trusted by Danone Unilever Toyota Cisco AstraZeneca Veolia
38
AI & ML projects shipped
12
RAG pipelines in production
8
Fine-tuned open-source models
75
Enterprise software solutions
In short

What AI development
services cover.

AI development services turn a business problem into working software that uses AI: choosing the model, connecting it to your data, building the product and integrations around it, testing its accuracy, and keeping it running. Magora does all of this with one senior in-house team in London, from a free prototype to production.

Start

Free working prototype

A working prototype of your AI idea on a sample of your real data in 5–10 working days, before any paid work.

Build

First release in 6–8 weeks

After a two-week Discovery from £3,000, a first release typically takes 6–8 weeks. Most AI MVPs land between £10,000 and £25,000.

Protect

Your data stays yours

Business-tier model APIs that do not train on your inputs, UK / EU hosting options, and code, prompts and IP transferred to you.

What we build

AI & ML development
services.

Production AI, not demos: each system is measured against your real cases and integrated with the software your team already uses.

01 — LLM apps

LLM-powered apps and copilots

Assistants, chat interfaces and structured-output workflows on OpenAI, Anthropic or Google models, with evaluation tests from the first sprint.

02 — RAG

Search and Q&A over your data

Retrieval-augmented generation (RAG) over your documents, tickets or knowledge base, with answers that cite their sources.

03 — Agents

AI agents

Agents that use your tools and APIs to run multi-step work, with guardrails and human sign-off where it matters. See AI agent development.

04 — Automation

Document and workflow automation

Extraction, classification and summarisation that take the manual steps out of intake, review and reporting.

05 — ML & data

Machine learning and data

Prediction, classification, anomaly detection and computer vision, plus the data pipelines they depend on.

06 — Existing products

AI inside your existing software

Search, summaries, assistants or automation added to a product you already run, without a rebuild. See bespoke software.

07 — Fine-tune

Fine-tuning and open-source models

Llama, Mistral or Qwen adapted to your domain and deployed on your infrastructure, with no vendor lock-in.

08 — MLOps

Evaluation, monitoring and MLOps

Test sets, accuracy and cost tracking, drift monitoring and model updates: the parts that keep AI working after launch.

Data safety

AI that keeps your
data safe.

The first question most clients ask is where their data goes. These are the options we design with; the right mix for your project is agreed in Discovery.

No training

Your data is not training data

We build on business API tiers, such as the OpenAI and Anthropic APIs, Azure OpenAI and AWS Bedrock, whose terms exclude training on customer inputs by default. We check the current terms for your use case in Discovery, and switch on zero or limited retention where the provider offers it.

Location

UK or EU hosting options

Application data, vector stores and logs can live in UK or EU cloud regions. Where you need model processing in-region too, we choose a provider and model that offer it.

Private

Private deployments

Models can run through Azure OpenAI or AWS Bedrock inside your own cloud account, or as open-source models self-hosted in your VPC or on your own servers.

Control

Access, redaction and audit

Role-based access to sources, personal data redacted before prompts where needed, and configurable logging so you can see what the system was asked and what it answered.

Compliance

GDPR and regulated sectors

Data-minimisation review in Discovery, DPIA support, and experience in healthcare, financial services and education, where the rules on data are strictest.

AI Act

EU AI Act readiness

A risk-tier review before deployment, with the transparency and documentation your system needs if you serve EU users.

Choosing an approach

Which kind of AI
does your case need?

Most projects combine two of these. The free prototype and Discovery show which one does the job at the lowest running cost.

Prompting a model APIRAG over your dataFine-tuningCustom ML model
Best forDrafting, summarising, classifying and chatAnswers grounded in your own documents and recordsA consistent style, format or narrow domain taskPredictions from your structured data, or vision
Data you needLittle or noneThe documents the answers should come fromHundreds to thousands of good examplesA labelled historical dataset
Speed to a first versionFastestFastSlowerSlowest
Main trade-offKnows nothing about your business unless toldOnly as good as the content and retrievalNeeds retraining as things changeNeeds data work before modelling
Pricing

What AI development
costs in the UK.

Our 2026 prices in GBP. Our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. In our study of 12 real 2026 project estimates, live AI processing was one of the three things behind the most expensive first releases, while an AI phase added to one existing product cost £7,598. Estimate your own with the cost calculator or see our UK software development pricing.

Discovery
from £3,000

Two weeks to test the data, choose the model and approach, and cost the build.

AI agents
from £20,000

Agents that automate internal workflows with tool use and human sign-off.

Fine-tuned model
from £25,000

Llama, Mistral or Qwen adapted to your domain, deployed on AWS, GCP or your own infrastructure.

RAG pipeline + API
from £30,000

Retrieval over your documents with a vector database, citations and an API your product can call.

Production LLM app
from £40,000

A production-grade LLM application with evaluations, monitoring and UK / EU data residency.

Outside the UK? We deliver AI and ML development for clients in the USA, UAE and Australia from our London team.

Process

From prototype
to production AI.

Same engineers from the prototype to handover. Weekly demos on a staging environment you can log in to.

Step 01

Free prototype

5–10 days

A working prototype on a sample of your real data, so you see what the model can and cannot do before you commit a budget.

Real dataWorking demoNo commitment
Step 02

Discovery

2 weeks

Use case, data sources, model choice, data-protection review and success measures, turned into a costed scope and roadmap.

ScopeModel choiceDPIA input
Step 03

Build

6–8 weeks

Two-week sprints with a working release at the end of each: the AI pipeline, the product around it and the integrations with your systems.

SprintsIntegrationsWeekly demos
Step 04

Evaluation

Every sprint

Test sets drawn from your real cases, measured for accuracy, cost per request and failure modes, so quality is a number rather than an impression.

Test setsAccuracyCost tracking
Step 05

Launch & improve

Ongoing

Production hosting, monitoring for drift and cost, and regular updates as models and your data change.

MonitoringDrift alertsModel updates
Tech stack

The AI stack
we work in.

Mainstream, well-supported tools, chosen per project so you are not locked into one model provider.

Models
  • OpenAI · Anthropic Claude
  • Google Gemini
  • Llama · Mistral · Qwen
Managed AI
  • Azure OpenAI
  • AWS Bedrock · SageMaker
  • Google Vertex AI
Retrieval
  • pgvector · Qdrant
  • Pinecone · Weaviate
  • Hybrid search · re-ranking
Orchestration
  • LangChain · LlamaIndex
  • Tool calling
  • Bespoke pipelines
Backend
Serving & ops
  • Docker · Kubernetes
  • vLLM · Ollama
  • Evals · monitoring
Client reviews

What clients
say.

Verified reviews from our Clutch profile — 4.9 out of 5 across 71 client reviews.

5.0

“We were very happy with the overall experience.”

Co-Founder, empath-AI
AI MVP · Financial services · 2025
Verified review on Clutch →
5.0

“Partnering with Magora for the development of the messenger was a decision we will never regret.”

Chief Business Officer, Easy Report
Chatbot & mobile · BI software · 2023
Verified review on Clutch →
5.0

“They didn't simply take our requirements and run with them; they truly made an effort to understand everything.”

Senior Digital Project Manager, Digital Transformation Co
Mobile MVP · 2022
Verified review on Clutch →
Clutch Top App Development Company — Startup, United Kingdom Clutch Top Software Developers — Startup, United Kingdom Clutch Top Software Developers — Enterprise, United Kingdom
Premier VerifiedClutch
ISO/IEC 27001Information security
ISO 9001Quality management
Who we work with

Three kinds
of partner.

We've teamed up with 500+ businesses — fresh-faced startups, established mid-market and global enterprise.

Startup

Startups & MVPs

Production-grade MVP in a calendar quarter. Money-back if we miss the date — see our Startup MVP service.

SMB

Small & medium business

Internal tools, customer apps and digital transformation work — the kind that pays for itself within a year.

Enterprise

Enterprise

Compliance-heavy platforms, MDM-managed fleets, audit-ready architecture. SOC 2, GDPR, MHRA passed first time, every time.

Case studies

AI and machine learning
we've shipped.

Four products with AI at their core: local language models on private data, live captions for events, receipt scanning with OCR and machine-learning analytics on a map. Each card gives the problem, what we built and how it is used.

Education · Private AI · 2025

University of Essex

Problem
Sensitive files had to be classified by confidentiality level, and cloud AI services were not allowed.
Built
A self-contained AI Orchestrator module running two local models: an LLM (Mistral 7B) that proposes new semantic tags and confidentiality rules for human review, and a fine-tuned entity-recognition model that applies the approved rules and writes a standard YAML file.
Outcome
Classification is automated without sending data to third-party cloud APIs, and the model is retrained as experts review new tags.
Read the case study →
Events · Real-time AI · 2023

Interprefy

Problem
Professional simultaneous interpreters are expensive, and many conference participants do not speak the shared language well enough.
Built
A cloud platform where remote interpreters work from a console, event audio and video are streamed to them, and the translated audio goes to attendees' phones, with AI-powered live captions and subtitles.
Outcome
Any event can offer interpretation on attendees' own phones, with interpreters working from wherever they are.
Read the case study →
Fintech · OCR · 2023

Expensify

Problem
Expense reports needed receipt details typed in by hand.
Built
An optical character recognition (OCR) engine for Expensify's mobile apps that reads the merchant, date and amount from a photo of a receipt.
Outcome
Receipt scanning no longer needs manual data entry in the expense report.
Read the case study →
Geospatial · Data & AI · 2023

KMA 9x9

Problem
Large volumes of data from many sources had piled up with no way to relate them to a place or process them.
Built
A React.js platform for KMA Tech that divides the map into 9 m by 9 m squares and links data from many sources to each one, with machine-learning analytics to detect events, find relationships and flag anomalies.
Outcome
Users see data and AI analytics on one map. The first version is live and the team keeps adding features.
Read the case study →

Also: Empath AI, BodySync, Rollio. All projects →

Frequently asked

AI development
questions.

What do your AI development services include?

Everything needed to take an AI idea to a product people use: a free working prototype, Discovery, the AI pipeline (LLM prompts, retrieval, agents or a custom model), the application and integrations around it, evaluation, launch and support. We build LLM apps, RAG search over your data, AI agents, document and workflow automation, machine learning models, and AI features inside existing software.

How much does AI development cost in the UK?

At Magora a working prototype is free, Discovery is from £3,000 and an AI MVP from £10,000, with most MVPs between £10,000 and £25,000 (2026 prices, GBP). Larger builds start higher: AI agents from £20,000, a fine-tuned model from £25,000, a RAG pipeline with an API from £30,000 and a production LLM application from £40,000. Our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. See what 12 real 2026 projects cost or try the cost calculator.

How long does it take to build an AI product?

A working prototype takes 5–10 working days and Discovery two weeks. A first release typically takes 6–8 weeks after that. Larger agent systems and multi-model platforms are delivered in phases.

Will our data be used to train AI models?

Not by us, and not by the model providers we build on by default. We use business API tiers, such as the OpenAI and Anthropic APIs, Azure OpenAI and AWS Bedrock, whose terms exclude training on customer inputs by default, and we check the current terms for your project in Discovery. For the most sensitive data, open-source models can run entirely on your own infrastructure.

Where is our data hosted?

Application data, vector stores and logs can be hosted in UK or EU cloud regions on AWS, Azure or Google Cloud. If model processing must also stay in-region, we choose a provider and model that support it, or deploy privately through Azure OpenAI, AWS Bedrock or a self-hosted open-source model.

Can you add AI to our existing software?

Yes, and it is one of our most common projects: search and summaries over data you already hold, a RAG assistant over your documents, AI agents for internal workflows, or a copilot inside your admin system. We start by reviewing your code and data, then add the AI feature without a rebuild.

Which AI models do you use?

OpenAI, Anthropic Claude and Google Gemini models, plus open-source models such as Llama, Mistral and Qwen for private or on-premise deployments. We choose on accuracy, latency, cost and data-protection needs for your use case, not on brand.

Do we need RAG or fine-tuning?

Most business use cases start with RAG: the model answers from your own documents and records, which stay up to date without retraining. Fine-tuning fits when you need a consistent style, format or narrow task and have good examples to train on. Discovery tells you which one, or which combination, your case needs.

Do you build AI agents?

Yes. We build agents that call your tools and APIs to complete multi-step work, with guardrails, logging and human approval for the steps that matter. More on our AI agent development page.

Who owns the code, prompts and models?

You do. We sign an NDA on day one, the code lives in your repository as it is written, and source code, prompts, evaluation sets, fine-tuned model weights, designs and IP transfer to you on payment.

Free 30-minute consult

Pick a slot below
and let's talk.

No commitment, no charge. We'll review your project, scope the next step, and tell you the realistic price + timeline. Free working prototype + senior PO analysis before any paid engagement.

★ 4.9 / 5 · 71 reviews on Clutch NDA day 1 UK Companies House #03637036 GDPR-compliant

AI idea
worth shipping?

30-minute call with a senior software architect. We'll review your use case, data and constraints — and tell you what we'd actually build if it were us.

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