Bespoke CRM development,
built around your process.
A custom CRM for UK companies whose sales, service or partner process does not fit Salesforce, HubSpot or Dynamics: designed with your team, integrated with the systems you already run, and owned by you. Free working prototype in 5–10 days.
A CRM that fits,
rather than one you fit.
Most companies should buy a CRM. A bespoke CRM makes sense when your sales or service process is what sets you apart, when your data has to live in a particular place, or when a licensed platform would need so much customisation that you would be building one anyway. Magora designs and builds custom CRMs for UK companies from its London office.
Free working prototype
A coded prototype of your core CRM workflow in 5–10 working days, before any paid work.
First release in 6–8 weeks
After a two-week Discovery from £3,000, one team works in the new CRM within 6–8 weeks.
Your CRM, your data
No per-seat licence. Code in your repository, data in hosting you control, IP transferred on payment.
CRM software,
end to end.
Every CRM is different, but most combine some of these. We start from the process that hurts most and add the rest in phases.
Sales pipeline & deals
Leads, deals and stages that match how your team actually sells, with tasks, reminders and forecasts managers trust.
One customer view
Every contact, order, ticket and conversation in one record — across offices, channels and brands.
Field sales apps
Mobile and tablet apps for reps on the road: visit plans, assortment, orders and targets, working offline.
Service & support
Cases, SLAs and service history alongside the sales record, so nobody calls a customer blind.
Partner & dealer CRM
Portals where distributors, dealers or agents register leads and see their own pipeline. See customer portals.
Integrations & reporting
Accounting, e-commerce, telephony and marketing tools connected, with dashboards built on your own numbers.
What a custom CRM
usually includes.
The core every CRM needs, plus the parts that make it yours. Discovery decides which belong in the first release and which can wait.
Contacts, companies & deals
Records, relationships, stages and owners, with duplicate detection and a full history of every change.
Tasks, reminders & activity
Calls, emails and meetings logged against the record, with reminders so follow-ups do not slip.
Roles & permissions
Who sees which customers, regions or brands — and an audit trail of who changed what.
Your own stages and rules
Approval steps, pricing rules, territories and hand-offs exactly as your business runs them.
Reports on your numbers
Dashboards for pipeline, conversion and service levels, built on the metrics your board actually asks for.
Connected to everything
Accounting, shop, telephony, email and marketing tools synced through APIs, so nobody types data twice.
Custom CRM or
Salesforce / HubSpot?
An honest comparison. For most small teams a licensed CRM is the right answer; the case for a custom build grows with headcount, process complexity and integration needs. Licence figures are from our CRM cost guide.
| Custom CRM (Magora) | Licensed CRM | Customised licensed CRM | |
|---|---|---|---|
| Up-front cost | From £10,000 for a first release; £40,000–£120,000 for a full CRM | Low: subscription plus onboarding | Subscription plus configuration and partner fees |
| Ongoing cost | Hosting plus about £6,000–£18,000 a year maintenance | Per seat, per month — £24,000–£38,700 a year for 40 seats at UK list prices | Per seat, plus the cost of keeping customisations working |
| Fit to your process | Built around it | Your process adapts to the product | Close, within the platform's limits |
| Data location | Your hosting, UK or EU | The vendor's cloud | The vendor's cloud |
| Best for | A distinctive process, many integrations, many users | A standard sales pipeline and a small team | A standard core with a few special needs |
Not sure which applies to you? Discovery ends with a recommendation — including “buy, don't build” when that is the right answer.
What a custom CRM
costs.
Our 2026 prices in GBP. Our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. Across 12 real 2026 project estimates the median MVP came to about £25,000 (range £11,000–£34,000). For a quick figure, try the cost calculator.
Two weeks: your process mapped, data model, integrations, migration plan, estimate and roadmap.
One team's workflow live in 6–8 weeks, with data migrated from spreadsheets or the old tool.
Several teams or offices, integrations and reporting, delivered in phases.
Hosting, monitoring, security updates and a steady roadmap of new features.
From spreadsheets
to a CRM people use.
A CRM succeeds when the team uses it every day, so the people who will use it are in the room from the first workshop.
Discovery
2 weeksWorkshops with sales, service and finance; the process mapped as it really runs; data model, integrations and migration plan; a costed roadmap.
Prototype & UX
Within discoveryThe screens your team will use most, clicked through by real users before the build starts.
Build in sprints
6–8 weeksTwo-week sprints with a working release at the end of each, on a staging CRM your team can log in to.
Migrate & launch
Cut-overTrial imports checked by your team, then live data moved at cut-over, with training for each team.
Support & grow
OngoingNew teams, integrations and reports added on a retainer by the team that built it.
CRM and sales
software we've built.
From our case studies — more in our work.
PharmCard
A field sales tool for an international pharma group: reps locate sales points, see the assortment and take orders; managers set goals and track plan against fact.
See case study → FMCG · B2B orderingVileda Sales Tool
A tablet and web sales tool that lets corporate buyers choose cleaning supplies by room and surface, then order through an online store.
See case study → Media · OperationsCasual Films
Custom production software for tracking expenses and revenue on every video project and working with freelancers worldwide.
See case study → Retail · Custom CRMA luxury goods brand
A single customer view across European boutiques, web and repair service, replacing spreadsheets and country-by-country tools.
Read the story →What clients
say.
Verified reviews from our Clutch profile — 4.9 out of 5 across 71 client reviews.
“They're accessible, and it doesn't feel like I'm working with a faceless team.”
“Broader than just the code itself, the team strived to understand the entire project.”
“Their flexibility and ability to move through processes quickly were impressive.”
Before you build
a custom CRM.
Six questions to answer first — we go through them with you in Discovery.
Is the process really unusual?
If your pipeline looks like everyone else's, configure a licensed CRM instead.
Who will use it daily?
Design for the people entering data, not only for the managers reading reports.
What must it connect to?
List every system that holds customer data today: accounting, shop, phones, email.
Where must the data live?
UK or EU hosting, access control and audit trails decided up front.
How will you migrate?
Clean the spreadsheets and old tools before cut-over, not after.
Who owns it afterwards?
Code, data and IP should be yours, with support from a team that knows the system.
Custom CRM
questions.
It is building a customer relationship management system around the way your business actually sells and serves customers, instead of adapting your process to a licensed platform. The CRM holds your customer records, deals, tasks and history, and connects to the systems you already use — accounting, e-commerce, telephony, email and marketing tools.
A focused first release that replaces spreadsheets for one team usually starts from £10,000 as an MVP. A full CRM that replaces a licensed platform across several teams or offices typically costs £40,000–£120,000 to build and £6,000–£18,000 a year to maintain, plus hosting — see custom CRM development cost. Our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership.
On day one, no — a licence is cheaper to start. Over several years it can be: for a 40-person team, licences alone run £24,000–£38,700 a year at UK list prices. Cost is rarely the best reason to build, though. Build when your process is a competitive advantage, when you need data held in a specific place, or when a licensed CRM would need so much customisation that you are building anyway.
A free working prototype takes 5–10 working days and Discovery two weeks. A first release that one team can use every day typically takes 6–8 weeks after that; further teams, integrations and reporting follow in phases.
Yes. Data migration is planned in Discovery: we map your current fields to the new data model, clean up duplicates, run a trial import your team checks, and move the live data at cut-over so nobody works in two systems for long.
Anything with an API: accounting packages such as Xero, Sage and QuickBooks, e-commerce and point-of-sale platforms, email and calendars (Microsoft 365, Google Workspace), telephony, marketing tools and your own databases. See API integration.
Often, yes. If your process is close to the standard sales pipeline, configuring a licensed CRM is faster and cheaper. We say so in Discovery. Building makes sense when you would otherwise pay for many features you will not use while still missing the ones you need.
You do. We sign an NDA on day one, the code lives in your repository as it is written, the data sits in hosting you control in the UK or EU, and source code, designs and IP transfer to you on payment.
Yes, where it saves time: call and email summaries, suggested next steps, lead scoring from your own history, and search across customer notes. See AI development.
Thinking about
a custom CRM?
30-minute call with a senior Solution Architect. Bring your current tools and the process that hurts most — we will tell you honestly whether to build, buy or extend.