Product Discovery in London, UK

Product discovery is a comprehensive process, which encompasses the identification of overarching business goals and delves into the intricacies of user interactions within the future software.
Magora's client: Danone
Magora's client: Unilever
Magora's client: Toyota
Magora's client: Cisco
Magora's client: Yandex
Magora's client: Vielda

Discovery Process

The software development can be compared to building a house: when aiming to build a solid and reliable structure, having blueprints as well as a finalized design is the only way it can be done. At each stage of this process, a distinct deliverable is generated, presenting requirements at varying levels of detail, from big-picture business objectives to the finer points of user interactions.
Competitor analysis Competitor analysis
User needs identification User needs identification
User journey mapping User journey mapping
Design idea validation Design idea validation
Product scoping Product scoping
Design prototyping Design prototyping
Non-functional requirements analysis Non-functional requirements analysis
Product release plan Product release plan


The objective is to understand how competitors address user challenges and fulfil their needs.


To achieve this, the product owner will undertake the following activities:

  1. Test each competitor's product from the perspective of a user.

  2. Develop simplified competitor product Customer Journey Maps (CJMs) to visualize how users interact with and navigate through competitor products.


The results will include:

  1. A comprehensive competitor analysis report.

  2. A comparison of the user challenges addressed by competitor products.

  3. A comparison of the core features offered by competitor products.

  4. Competitor product Customer Journey Maps (CJMs).

  5. A list of hypotheses, which will cover the initial user challenges and needs as well as any new insights derived from the analysis.

By following this approach, we aim to gain valuable insights into our competitors' strategies and enhance our own product to better meet user needs.


To validate product hypotheses based on a thorough understanding of user challenges and needs, ensuring that the product addresses what users truly require and lack.


The product owner employs a systematic approach, encompassing the following key activities:

  1. Identifying Target Users: The product owner actively seeks out potential users who represent the target audience for the product.

  2. Conducting Individual Interviews: In-depth one-on-one interviews are conducted with the identified users. These interviews delve into their pain points, preferences, and expectations, enabling a comprehensive understanding of their needs.

  3. Analyzing Competitor Product Reviews: An analysis of competitor products' user reviews is conducted to gain insights into the strengths and weaknesses of existing solutions. This assists in identifying areas where the product can offer a unique and improved user experience.

  4. Investigating Core Product Metrics: The product owner examines core product metrics to assess how users are currently interacting with the product. This data provides valuable feedback on areas of improvement and potential user challenges.


The outcomes of these activities are compiled into a comprehensive user needs list. This list forms the foundational basis for defining the product's functional requirements. By aligning the product development process with user needs, the product owner can create a solution that resonates with the target audience, resulting in a more successful and user-centric product.


Illustrate and understand how users reach core values on their journey in the product.


The product owner identifies ways users can avoid unnecessary steps  during their user journey and illustrates that on a diagram (User Journey Map). Additionally, the product owner and client discuss the client's user acquisition strategy to understand how the product might incorporate it.


User journey map


Ensure that users easily grasp what is happening on core pages and screens.


The designer prepares two design concepts for the client to choose from.

The designer prepares low-fidelity designs to illustrate core flows in the product.

The product owner and designer conduct corridor interviews with users to validate the design idea.


  1. Design concept
  2. Core design screens validated by users


Have a clear vision of the product business and technical requirements.


The product owner creates user stories and discusses them with all the interested stakeholders in backlog management sessions.

The product owner approximates product unit economy based on approximate product metrics supplied by the client and available in open search.

The architect prepares an architecture diagram based on product requirements

Developers investigate third-party solutions to establish their suitability for the product requirements


Prioritised product backlog
Unit economy model
Architecture diagram
Investigation report on integration with one third-party application


Prepare necessary screens to work on during product development.


The designer prepares high-fidelity designs so that the developers would have the necessary screens and UI elements to start the development.

The designer and the product owner decide whether it makes sense to validate particular complex screens and UX aspects via corridor interviews.

The designer amends designs based on corridor interviews if necessary.


Designs for iOS
Designs for Android
Designs for responsive web app


Establish the most important attributes of the system and define how they may affect the complexity and cost of development.

While functional requirements define what a system is supposed to do, non-functional requirements define how a system is supposed to be

Non-functional requirements address pervasive qualities like performance, reliability, security, and maintainability.


The product owner should determine and confirm with the client:

Supported mobile OS

Supported web platforms

Supported UI languages

Preferred server location

Amount of users to be supported by the application

Offline support 

GDPR or other legal compliances

Accessibility requirements


A list of non-functional requirements 





Obtain knowledge of the approximate project delivery timelines, budget, and resource allocation


The product owner transitions the product backlog into development sprints, where each sprint takes from one to four weeks.

The project manager calculates the costs, time, and resources necessary to achieve product release


A product release plan

Mastering User Understanding: Strategies to Gain Deeper Insights

Start with Competitor Analysis

Study what your competitors are doing. What do their users like or dislike about their products or services? This can provide insights into what users in your industry expect.

Define Your Target Audience

Start by clearly defining who your target users are. What are their demographics, behaviors, and preferences? Create user personas to represent different segments of your audience.

User Research

Conduct thorough user research to gather insights into your users' needs, goals, pain points, and behaviors. There are various research methods, including surveys, interviews, observations, and analytics data

User Journey Mapping

Visualize the user's journey from the first interaction to conversion or goal achievement. This helps you identify touchpoints and potential pain points in the user experience.

Jobs To Be Done (JTBD) scenarios

Create Jobs To Be Done (JTBD) scenarios for articulating user needs or problems with clarity, highlighting the specific circumstances or conditions in which they arise.

Continuous Improvement

Understanding your users is an ongoing process. Regularly gather feedback, analyze data, and make iterative improvements to your product based on what you learn.

What out clients say:

Daniel Palsager, Founder, LYFE

“Thanks to Magora, the product has been launched and received positive feedback from stakeholders. The product’s design has exceeded expectations, and any issues are rectified quickly. The team outputs have been impressive, and they truly understand the client’s goals and vision for the product. ”

María Fernanda Bianco, PM, Focalyx

"Magora took the time to thoroughly evaluate and confirm the business needs by meeting with various stakeholders and interviewing the team during the discovery phase. This ensured that the project aligned with the organization's goals and objectives. They dug into the main pain points and what we needed to prioritize. It was an exciting phase, and the collaboration went very well."

Adam Ruddick, COO, Casual Films

"This partnership is ongoing because we’re constantly adding new features and improving the development process as we go along. We’ve broken the project down into several sprints, and we’re currently working on a monthly rolling contract. The Magora team develops the product and discovers new features."
Mobile App

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Business Case

Present the business case to stakeholders, decision-makers, and potential investors. Make a compelling case for the project's viability, emphasizing how it aligns with user needs and business objectives.

Design Idea Validation

Having received the initial proof of concept you further reduce the product development uncertainty through building CJM for your product as well as creating core designs and validating them with real users

Product Architecture

Once the product direction is clear, we shape the product scope, prioritize it, finalize designs, make necessary technical investigations, and build a product architecture

Prioritized product backlog

Functional requirements described in the form of user stories, understable by both business and technical parties

Product release plan

Product backlog is transitioned into development sprints, where each sprint takes from one to four weeks


Begin the development phase, designing screens and writing code based on the planned scope while incorporating user benefits and business goals.

Technologies we work on


Magora — a mobile app developer
that brings mobility to your business

Industries we serve

As an industry-leading, worldwide application development agency, we have comprehensive technological expertise that spans across a number of industries. Applying our knowledge from a range of projects, we develop bespoke software and mobile apps for our partners in warehousing, logistics management, container shipping, transport and courier delivery markets. Magora offers bespoke Transport and Logistics Software Development to improve business efficiency, planning, shipping, and delivery time. We help logistics companies get ahead using our solutions.


Transport & Logistics

Magora develops Bespoke Enterprise Software Solutions to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. Our team works with corporate partners to help you increase revenue streams and improve your competitive edge through the use of bespoke products and technology. With years of experience developing bespoke software, Magora has delivered many projects designed to increase business efficiency. The assistance we offer takes many forms: the streamlining of inventory management, service automation, digital reporting and analysis tools, and enhanced customer experience analysis.


Bespoke Enterprise

Magora provides Startups Software Solutions to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. We are experienced business consultants who can help make your business idea a reality. A large portion of Magora’s services involve the development of Minimum Viable Products for startups, as well as more complicated bespoke solutions for our larger and enterprise clients. An MVP brings you to the basic level of functionality as fast as possible so your business is ready to deploy with no delay.


Magora provides Healthcare Software Development to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. Healthcare is a booming industry, and Magora is playing a dynamic role in its growth. The medical industry has been identified as a crucial sector in constant need of new technology that can modernise, automate, and better organise the many aspects of patient care and hospital management. Our purpose-built solutions improve patient well-being, staff efficiency and boost the overall success of any practice.


Magora provides Education Software Development to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. We are experienced business consultants and can help you develop your business idea into a bespoke software solution. A large proportion of Magora’s services involves the development of Minimum Viable Products (MVPs) for startups, as well as more complicated bespoke solutions.



Magora’s Real Estate & Property Management Software Development improves processes in your business, benefitting it with trends, efficiency, deep insights, and much more. Our bespoke software is rapidly becoming the go-to tool for Real Estate professionals and leading construction companies worldwide. Magora has been working in RE development for years, and can bring our extensive experience dealing with industry-specific issues, cutting costs, improving workflow, expanding outreach and growing businesses to you and your business.

 Real Estate & Property Management

Magora’s Finance Software Development improves processes in your business, benefitting it with trends, efficiency, deep insights, and much more. Financial app development: we specialise in taking concepts and bringing them to the market so that you can reach the widest audience with the highest-quality application available. At Magora we seek to act as your guide throughout the entire development process, helping you turn your theoretical application into a lucrative reality. 



Magora provides HoReCa & Tourism Software Development to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. We understand that running a catering business demands a lot of responsibility, running around, and being on one’s feet, so sitting in front of a computer all day to handle everything just doesn’t work. With the combination of your business knowledge, and our experienced development team, Magora specialists can design a bespoke software solution for your restaurant, cafe, bistro, or any other culinary outlet. Applications can improve and streamline essential processes for both businesses and customers.



Magora provides IT & Telecom Software Development to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. A bespoke software solution can streamline back-office processes, technical support practices, support the automation of tests and diagnostics, simplify troubleshooting, ensure high-quality testing and 24-hour monitoring for your software system and much more.


IT & Telecom

Magora provides Marketing Software Solutions to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. Now you can take full control over all your comprehensive marketing requirements: content creation, social media management, market research and analysis, promotions and campaigns, distribution, brand awareness, client databases, advertising budgets, and data management - it can all be managed with real-time visibility from your bespoke software solution from Magora.



Magora’s E-Commerce & POS Software Development improves processes in your business and benefits it with trends, efficiency, deep insights, and much more. For almost a decade Magora has been creating e-commerce apps that help businesses attract new visitors, increase customer loyalty and work simultaneously with an unlimited number of buyers from any part of the world, providing the ultimate user experience and satisfaction that engages your clients and keeps them coming back again and again.


E-Commerce & POS

Magora provides Entertainment Software Development to improve processes in your business and benefit it with trends, efficiency, deep insights, and much more. If you are looking for an opportunity to provide a unique user experience or want to create an ambitious entertainment project, our expertise will help you succeed.



Magora’s Hospitality Software Development meets consumers' high expectations and your business needs. Hospitality software may solve different tasks, from booking a room, making a payment, to scheduling, housekeeping, customer relationship management (CRM), reporting, etc. Our team has extensive experience working with big data and is happy to offer you the best solution.




Magora provides Pharma Software Development to cover the needs of the pharmaceutical sector and help businesses become market leaders. No matter how big or small a company is, whether a wholesale or retail distribution business, our team will find the most effective solution.




Magora’s Construction Software Development is built to improve processes in your business, benefitting it with trends, deep insights, and much more. Our team provides full-scale software for companies to digitalise construction business processes, maximise operational efficiency, and increase revenue.



Magora’s Automotive industry Software Development enhances customer experiences, generates revenue, and reduces costs of operation through tailored automotive industry software development. Our team can develop a product that optimises your online business management, build IoT-connected car software, advanced driver, and autonomous driver systems, and much more.


Automotive industry
  • Transport & Logistics
  • Bespoke Enterprise
  • Startups
  • Healthcare
  • Education
  • Real Estate & Property Management
  • Finance
  • Tourism
  • IT & Telecom
  • Marketing
  • E-Commerce & POS
  • Entertainment
  • Hospitality
  • Pharma
  • Construction
  • Automotive industry
“While still working through the development work, the team has successfully delivered code an implemented solutions according to milestones set at the beginning of the partnership. Their project management skills allowed them to adapt to changes and scope creep during the effort.”

Robert Abrahams

Backend Development for Car Leasing Platform
We hired Magora due to a really strong discovery session. They really grasped what we were trying to do, and provided great insights into how we could approach the project.

Casual Films

The MVP built by Magora Systems met the end client’s expectations, helping them continue their fundraising efforts. The team worked in a scrum methodology, offering clear and honest communication. Additionally, they provided impressive support and well-defined processes to keep the project on track.

Digital Transformation Company

"Broader than just the code itself, the team strived to understand the entire project." While still working through the development work, the team has successfully delivered code and implemented solutions according to milestones set at the beginning of the partnership. Their project management skills allowed them to adapt to changes and scope creep during the effort.


The product has contributed to the growth and improvement of customer engagement and user volume. The team could be relied on for high-quality development work that furthered the mission of the platform. Their communication was frequent and consistent, keeping all parties on the same page.

Anova Enterprises, Inc.

"Magora has done very well at onboarding us, selling to us, servicing us, and providing great post-service." Magora’s solution saves a minimum of 80 man-hours a month and has drastically improved the report generation process. The program has received positive feedback for its usability, functionality, and data enrichment. The team offers attentive, consistent customer service and good project management.

Hedge Fund Management Company

How much does it cost
to develop an app?
An app with a limited list of features built by our developers or non-coding app builders costs between $30,000 and $65,000.
Advanced applications, similar to Uber or AIrbnB, can cost from $500,000 to $1,000,000 or more.
Apps created by Magora range from $65,000 to $650,000, depending on complexity and the chosen platform.

Who we work with

Discovery helps both startups and enterprises to grow and scale: it improves your business processes, helps shape and develop the concept idea of your product, saves your money and time, and finally through a thorough analysis, gives you a clear picture and understanding of your business insights.

Start Up Business

Small & Medium


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Why do you need to start with a Discovery Phase?

Can I start a project without discovery phase?

Sure, you can!

Our team has extensive experience of working in iterations (sprints) with minimum project documentation. This is called a SCRUM model, which is a part of an Agile strategy. Based on this approach, all activity is divided into short (usually two-week long) sprints.

Together we will confirm what functionality needs to be covered within the next iteration. The agreed areas will then be programmed. This is a very progressive method, which works brilliantly within advanced IT companies and unpredictable, rapidly changing business environments.

Unfortunately, it is not a one-size-fits-all situation - quite often some sprint results have to be totally reworked later on, as various business factors were not taken into consideration due to the lack of a complete vision. By implementing a discovery phase, we are avoiding such dead loops. 

What I receive once the Discovery is finished?

Upon the completion of the Discovery Phase, you will be presented with a detailed software description, which in turn would result in transparent functionality,  based on which the precise budgeting and predictable development timeframes will be provided by any of the potential vendors. All of these points are utterly important for ensuring that the stakeholders, early adopters, and potential investors would become aware of your project's functionality and magnitude.

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