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Enterprise software · Case study Magora's Top Software Development Cases 2015

SwipedOn.

Magora built an employee and visitor management software for New Zealand clients, enabling them to raise over $1M and become a market leader

Client
SwipedOn (New Zealand visitor-management start-up)
Industry
Enterprise software
Year
2015
Services
Ideation · design · development
Delivery
Magora London
Domain
Enterprise software
Built by Magora

This SwipedOn project was designed and built by Magora. We are a London software development company (since 2010) building enterprise and business software for UK businesses, from a free working prototype to launch and support.

Enterprise application development → Free working prototype in 5–10 days

Hadleigh Ford and Ben Scott came to us in 2015 with a vision and we hit it off right away. Maritime professionals with plenty a story to tell, both decided to settle down in their native New Zealand and to supplement their full-time jobs with income from a technology startup. Our clients envisioned an employee and visitor management software - an iPad receptionist app with robust back-end admin functionality.

Together we ideated, considered the best approaches to take on IT product implementation and worked tirelessly with the two founders to design the software.  Once Magora developed the market-ready product, the founders were able to onboard real paying customers, raise $1M seed capital and quit their day jobs to work full-time at their tech startup.

Technical details:

  • Frontend: Angular
  • Backend: PHP Laravel, MySQL
  • iOS app: Objective-C

Success

Since their launch SwipedOn:

  • have engaged over 2700(!) customers (and planted a native tree for each, as per their pledge!)
  • were ranked by Deloitte in Technology Fast 500 APAC
  • were listed as IT market leader in visitor management on G2 Crowd
  • were acquired by SmartSpace Software for close to $10.5M AUD in November 2018 with founders and all team member staying on with the company

Reasons

A key driver for project success was Magora’s star dev team coupled with our clients’ unstoppable dedication to the product. Even as Magora was going through agile development sprints, Ben and Hadleigh were signing up first customers for trial upon product release. This enabled the software to be battle tested hot-off-the-press which provided invaluable data metrics and insights into customer and user needs.

Project facts

SwipedOn, at a glance.

IPad receptionist app with back-end admin for employee and visitor management

Client

SwipedOn (New Zealand visitor-management start-up)

Sector

Workplace software: visitor management

Platforms

iPad app, web admin (Angular, Laravel)

Scope

Apps: iPad app and admin back end; stack: Angular, PHP Laravel, MySQL, Objective-C; engagement began in 2015

Typical budget for this scope

£25k–£60k

Typically 3–5 months · Magora pricing guide · 2026 prices

Results

Client-reported milestones: more than 2700 customers, $1M seed raised, listed on G2 Crowd, acquired by SmartSpace Software for close to AUD 10.5M in November 2018.

ServicesIdeation · design · developmentYear2015
Client review

What the client says.

Verified review from Magora’s Clutch profile, the independent B2B review platform.

“
We now have millions of visitors signing in at thousands of businesses worldwide.
CO
CEO & Owner
Management System

Built with what holds up at scale.

Objective-C Angular PHP Laravel MySQL
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