Magora's in-house team of 150+ developers, strategists, creative designers and other experts is ready to share our experience in business strategy and software integration, and to create for your B2B or B2C company an award-winning business app. To check our level of expertise, you could find Magora in the listing of the top 5 UK app developers in the independent Clutch's review.
First business apps offered us a completely different experience than the modern applications: you had to work with plain character-based designs with rows of input fields. Colourful designs, drop-down lists, memorable icons and other elements made the apps look more vivid, but nothing more. The modern generation of users has extremely high expectations for digital products and reject software that fails to meet them; thereby developers strive to offer high-quality apps with outstanding graphic designs, helpful tools, continuous support and rich functionality. In other words, today app development puts businesses in the centre of software creation. However, you should stay alert' feature-rich and visually stunning apps make for brilliant demos, but in the long run, may be too complicated or deliver less value for businesses seeking effective solutions.
Current app development and maintenance practice proce their high efficiency and productivity, but at the same times businesses realise that they need more options for customisation. Componentisation is the solution that will enable software designers to combine the best features of tailor-made software and elements of off-the-shelf solutions to deliver affordable yet customisable products for various businesses and organisations. Even small businesses that mostly use ready-made solutions due to a lower financial capacity will be able to benefit from componentization. It will change the way we perceive app development. Componentisation will allow creating flexible, easy-to-use and efficient solutions with a smaller investment of time and money. However, they are likely to boost the already huge competition in the business app development industry.
Now that you know what awaits business app development in the future, it is high time you thought of creating an app for your business. The first concern that comes to mind about business apps is this - will it pay for itself in the long run? There is a way to learn whether you have good chances for success - to take a look at the number of followers on your social network pages. If your customers are active on your company's Facebook profile, willingly retweet your messages on Twitter and interact with the representatives of your business on LinkedIn, it is likely that you will succeed in the mobile market.
However, if the sole purpose of your app is not to connect to your customers but to promote your business and get exposure, there are other cost effective solutions that may serve your purpose better than an application that requires substantial investment and continuous maintenance. If you have considered all these factors and decided that the app is really what you want, it is best to proceed to action.
One common mistake that many entrepreneurs not knowledgeable in app development often make is investing a lot of money into a top-notch application with lots of cool features that no one really needs. It is always a good practice to start from MVP (minimum viable product) and then expand the functionality according to your business needs and changing business environment. With an MVP you will be able to see whether your product is in demands and whether your customers are ready to pay for it, as well as to receive user feedback and determine which direction to take.
Before proceeding to the app development process, you should make some crucial decisions, including the budget you are ready to allocate and the platform you wish to develop for. As you probably know, the two leading platforms for smartphones and tablets are iOS and Android, and a native app developed for one of the operating systems will not work on the other, so it is important to choose between the two based on the features you want to implement and the audience you wish to target. When you have developed an app for one operating system, you can transfer it to the other, which will be more cost and time effective. If the most of your customers use Apple devices, then go for iOS, if your audience prefers Android smartphones, choose Android - as simple as that.
When defining the monetisation strategy, the first thing to decide is whether your application will be paid or free to download. Free apps generate profits from in-app advertising, in-app purchases or premium paid versions. However, you should be careful because many users find in-app ads and purchases intrusive and annoying. On the other hand, if you go for a paid app, you will have to carefully plan the mobile strategy for your business.
Estimate how much value the app will bring to your customers and set the price according to its efficiency, while keeping an eye on the prices for competitive apps of a similar kind. An app with too high a price may drive the customers away, while a cheap app may cause questions about its quality. Google Play and App Store are the two largest marketplaces for mobile applications. However, there is some other platforms to publish your application, which you can find on the world wide web.
Once you have chosen the operating system and defined the monetisation strategy, it is time to engage in actually building and designing the future application. If you are not experienced in app development and do not want to hire third-party developers to take care of the process for you, you can use one of the many app building platforms. There are platforms that enable you to build cross-platform applications that will work across different operating systems. However, such apps are not stable and are hard to get through app store approval, so it is better to hire a professional developer and design a high-quality native app either for iOS or Android. Keep in mind, that if you want to develop a native application on your own, you will have to get a developer certificate. Luckily, there are many guides and tutorials available on the internet that can help you understand the basics of the mobile app development.
Only professional designers with a solid background in app development have the expertise to utilise many complex tools, programming languages and programs to build a high-quality mobile application because they now how different elements function and how to arrange them on the limited space of small-screen devices. Any modern digital expert should not only know some programming languages, but be proficient in UX and UI design. Today it is the user who stands in the centre of any development process. At our app development company, we always look at our products from the user's point of view to ensure the best user experience.
Another difficulty that mobile applications pose, that they cannot be operated by keyboard or mouse - you only have a touchscreen at your disposal.
So if you have doubts that you will be able to tackle a business app development project all by your own, do not hesitate to get in touch with our talented and ambitious team of developers - our software programmers and business analysts will crystallise your needs and demands, and supply you with a top-notch app that fits perfectly into your business.