Why People Love Mobile Apps
Modern-day smartphone owners are accustomed to high standards of quality and performance seen in the
most popular apps, and they are constantly looking for more applications that would go even further to
deliver outstanding user experiences.
The popularity of mobile programs can be explained by the fact
that people do not want to pay for phone calls and SMS, using only mobile Internet connection or WiFi to
exchange messages with other people. Magora has a time-proven history of success building native mobile
messengers utilizing the latest technologies and frameworks, and now we would like to share our
knowledge with you.
Cloud Services and Chats
Another feature that will distinguish your application from the competition is integration with
cloud services such as Google Drive, Dropbox and other third-party storages and platforms. Usage of
cloud service will make file sharing faster and easier, that is why users like this feature so much.
But one of the core features, which every modern-day messenger should have is the ability to create
Cost Of Security Features
Chats within messengers typically can be private or group. Make sure that the chats and the
messenger itself if highly secure because confidentiality is what valued a lot in the world
full of cyber crime and information leaks. So if you are planning to create yet another
WhatsApp or a better version of Viber thinks of developing the following security
- Message encryption will grant access only to authorised users with code to decrypt the
- Message expiration time - certain messages or entire chats disappear after a certain
period of time.
Price Of Secret Chats
There are a number of smartphone and tablet messengers with outstanding security options - one
of them is Telegram available for the both iOS and Android, but there are other
open-source apps that use encryption for mobile devices and web browsers. But Telegram
has gone far beyond with it Secret Chat feature. You can set messages within the
secret chats disappear automatically after any period of time on all devices involved in the
interaction. You can set messages to self-destruct and other content including
pictures, videos, and other files. Confidential chats in Telegram use two-way encryption to
ensure that only the intended recipient can read the message or receive a file.
Cost Of Postponed Messages
One more interesting and efficient feature you can include in your project plan is postponed
messages. This Is not the most widespread feature as only a few apps support it, but
nevertheless, it can be very convenient because this way users can remind themselves about
certain actions, send birthday congratulations or any other scheduled messages. At Magora, we
have incorporated the scheduled message functionality into a number of apps which turned out a
great success, so do not miss the opportunity.
Ability to exchange files and use various data formats. Some ten years ago before the smartphone
revolution happened we mostly used our mobile phones to write SMS to each other. Today we have all
kinds of media files to share via innovative messengers - videos, music tracks, photos, text
documents and other types of data. Apps today not only can share files but take pictures, record
audio files and videos, utilizing the device’s hardware. Actually, this is the first thing to think
about when developing the requirements for the future app - what data formats is it going to
support: music, video, texts, other documents, spreadsheets and so on.
How Much Does Video Recording Feature Cost?
Implementing just one unique and innovative feature like the ability to create short presentations
with photos, music, and videos combined together with beautiful filters will stimulate the
popularity of your product and attract the niche audience. However, keep in mind that live video
streaming and even simple video recording is a complex feature that only professional developers
like here at Magora can implement with the most efficient regarding time and money. Actually, one of
our recent application developing projects was a social network with advanced video features that
allows its users to share short customised videos, keep video diaries and even answer in comments
with videos. If you want to read more about our awesome application developing case studies, you can
check out our extensive portfolio of successful projects.
Video and Voice Calls
Mobile operators charge high prices for phone calls and messages, that is why many people opt out of
traditional mobile phone calls and instead use messengers to make voice and video calls, which can
be done via WiFi or internet access from any place at any time. If you want to incorporate phone
calls into your messaging app, ensure that it support the following features:
- VoIP calls
- Video calls
- Group voice and video calls
SWOT Analysis For Developing An App Like WhatsApp
Another thing to think about when building a mobile application like Telegram or WhatsApp is to
define its KPI, or key performance indicators, the most important being the growth rate, user
retention, and customer engagement. From the very beginning, you should craft a strategy to bring
these indicators to the maximum.
- Profitability with a large number of users
- No need to manually add friends
- Available across different platforms
- Ability to send different file formats (videos, images, voice messages)
- “Mark as unread” feature
- Group chats
- Competitive market
- Not diversified enough, because competitors offer the same features
- Social networks like Facebook also compete on this field
- Only works with a data plan or WiFi
- Growing number of smartphone users
- Growing customer base
- Implementing video calls with real-time editing features
- Popular competitors like Viber, WeChat, Skype
- Similar applications that come for free
Key Performance Indicators of an Application
The first important indicator of your app’s performance is a number of active users who regularly use
the app. One of the most efficient strategies to grow the user base is to encourage customers to share
their great experience within your application with their friends and urge them to install the program.
In order to reach out to more customers, you need to clearly understand the purpose and the value of
Estimate the Cost of Developing an App
Taking into account the core functionality of a quality app, we have calculated the approximate cost
of a secure and engaging mobile program like the best similar apps out on the market. We have
estimated the cost for both iOS and Android and included expenses on design and programming.
- Android app design timeline
- Android app developing timeline
- iOS app design timeline
- iOS app development timeline
- Backend timeline
The most time-consuming features
- Up to 145 hours
- File attachments
- Up to 40 hours
- VoIP calls
- Up to 200 hours
How much does it cost to develop an app like WhatsApp? From $35,400 at $20/hour, to $370,000 at 150$/hour.
Request a free quote and estimate the cost of developing an app for iOS
and Android at Magora.