The client is a start-up building a family event discovery app. Their starting point was a familiar one for any parent: finding something to do with the children at the weekend means a dozen tabs, a few local Facebook groups and a lot of scrolling past events for the wrong age.
The listings exist — councils, libraries, venues and clubs all publish them — but none of them know that one child is four and the other is seven, or that the family would rather stay within a couple of miles. The brief was an app that answers one question quickly: what can we do this weekend that suits our kids?





