MVP development company,
live in 6–8 weeks.
Magora is a London MVP development company. We build production-grade MVPs for UK startups from £10,000 — code you keep and scale, not a throwaway demo.
MVP development in the UK,
at a glance.
An MVP (minimum viable product) is the smallest production-ready version of your product that real users can sign up to and pay for, built to answer one question: will people use it? Magora is a London MVP development company that builds MVPs for UK startups and product teams as web, mobile or SaaS products, designed, built, tested and launched by one in-house team. You own the code and the IP.
From £10,000
A startup MVP starts from £10,000, and Product Discovery from £3,000 turns the scope into a fixed quote. See what 12 real projects cost or estimate yours in the calculator.
First release in 6–8 weeks
A free working prototype in 5–10 working days, a two-week Discovery sprint, then a first release in 6–8 weeks, measured from week one.
From £49/hour
Our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. UK rates explained.
One team, start to scale
When the MVP works, the same team carries on: a SaaS platform, iOS and Android apps or a bespoke software build.
MVP development
services.
Startup MVP development for founders who need to prove demand, win users or raise a round — mobile, web, SaaS and AI products, built by one senior London team from first prototype to launch.
MVP app development
iOS and Android MVPs in React Native or Flutter — one codebase, both stores, native modules where the product needs them.
MVP web and SaaS development
Subscription web products with sign-up, billing, roles and an admin panel — the plumbing a SaaS MVP needs before its first paying customer.
AI MVP development
LLM features, retrieval over your own data and agent workflows, built with guardrails and cost limits from the first release. See AI and ML development.
MVP scoping & discovery
A two-week discovery sprint turns an idea into a prioritised feature list, a costed architecture and a fixed-price quote you can take to investors.
Free working prototype
A clickable prototype of your core flow, built from your brief before any paid engagement. You keep it whether or not you go on to build with us.
Post-launch iteration
Analytics on every key step, weekly releases after launch and a retainer when you need one — the MVP becomes version one of the product, not a demo to rebuild.
An MVP that proves
one thing well.
Same engineers from kickoff to launch. Weekly demos. No offshore rotation.
Cut to the thesis
An MVP answers one question: will people use and pay for this? We argue feature by feature for the smallest release that answers it — founders almost always ask for more than the first version needs.
Production-grade, not throwaway
Real authentication, a real database, CI/CD and hosting you own. The code that validates the idea is the code you scale, so a good result does not trigger a rewrite.
Measured from week one
Event tracking on activation, retention and conversion ships with the first release. You see what users actually do, not what they say in interviews.
What a minimum viable product
actually is.
A minimum viable product is the smallest version of a product that real customers can use and pay for, built to test whether the market wants it. It is often confused with two cheaper things.
Tests the idea
A clickable model of the key screens. No backend, no real data. It answers “do people understand it and want it?” in days, and it is what we build for free before you commit.
Tests the technology
A narrow technical spike — can this model, integration or data source do what the product needs? Useful when the risk is technical rather than commercial.
Tests the market
The smallest real product that real users can sign up to, use and pay for. It runs in production, collects data and becomes version one of the product.
What an MVP costs
in the UK, 2026.
Our published prices, in GBP. The final figure depends on user roles, integrations, platforms and compliance — discovery turns it into a fixed quote.
Free working prototype
A clickable prototype of your core idea, built before any paid engagement. No commitment.
Discovery sprint · 2 weeks
Senior Product Owner and Solution Architect: scope, architecture, estimate and roadmap.
Startup MVP · 6–8 weeks
Production-grade MVP for UK startups. Most land between £10,000 and £25,000 — see our UK app cost guide or how much an MVP costs in 2026.
Full production build
When the first release needs to be a complete web, mobile or platform product rather than an MVP.
Per month, after launch
Maintenance retainer: support, SLAs and iterative development once the MVP is live.
Per hour, dedicated developers
Senior UK developers for teams that already have a product owner — UK rates explained.
UK software and app
development cost.
Updated: 13 October 2026. Same figures on our app cost, software cost, UK pricing, MVP and fixed-price pages.
| Project type | Typical time | Typical range |
|---|---|---|
| Free working prototype, with written analysis from a senior Product Owner | 5–10 working days | £0 |
| Discovery sprint (scope, architecture, fixed-price quote) | 2 weeks | from £3,000 |
| Proof of concept | 2–4 weeks | £2,000–£5,000 |
| Startup MVP, one or two core journeys | 6–8 weeks | £10,000–£25,000 |
| Production app or web platform, with backend and admin | 3–6 months | £25,000–£60,000 |
| Regulated or integration-heavy product (fintech, health, logistics) | 5–8 months | £80,000–£120,000 |
| AI proof of concept (scoped after Discovery) | 4–6 weeks | from £15,000 |
| Maintenance retainer after launch | monthly | from £1,000 per month |
Rates: from £49 an hour per developer (about £390 a day); £65–£70 an hour for a full team with QA and product ownership. Each range is for the stage named in its row; the free prototype, Discovery and maintenance are priced separately from the build.
How we calculate these ranges
These are Magora’s published 2026 price bands, not quotes. We check them against our own data: the 12 project estimates we wrote for UK clients in 2026. In those estimates a first release of a new product cost £11,000–£34,000, with a median of about £25,000, and took 6–8 weeks; Discovery cost £1,200–£3,600. The extended version of one app cost £39,758, and a single API integration £2,500–£3,000.
Each estimate lists features in story points (about one developer-day each), adds project set-up, regression testing, user acceptance testing and deployment, then adds QA at 30% and product ownership at 20% of development time. Cost is that effort multiplied by our day rates, about £520–£570 per developer-day including QA and product ownership.
The other rows are the bands in our UK software development pricing guide. Your own figure depends on platforms, integrations, regulation and design; a fixed price comes from Discovery. For a first number, use the app cost calculator.
Fixed price or
time & materials?
Short answer: Choose a fixed price when the scope is defined and has an end; choose time and materials (T&M) when the product will keep changing or the work will run for months. At Magora a fixed price comes after Discovery, not before it.
Fixed price
- What you pay: an agreed price for an agreed scope.
- How it is produced: a free working prototype (5–10 working days), then a Discovery sprint (2 weeks, from £3,000) that ends in a fixed-price quote for the build.
- Best for: a well-defined scope with a fixed end, such as a startup MVP or a defined project.
- If the scope changes: it goes through a change request.
- Comparison: you can take the Discovery output to another agency for a comparable quote.
Time and materials (dedicated team)
- What you pay: a day rate per engineer, billed monthly. From £49 an hour per developer (about £390 a day); £65–£70 an hour for a full team with QA and product ownership.
- Commitment: a minimum of four weeks, then monthly rolling.
- Best for: a product or roadmap that runs for months, or a brief that will change along the way.
- If the scope changes: the backlog is re-prioritised in any sprint.
- After launch: a maintenance retainer from £1,000 a month.
Discovery can end in a fixed-price estimate or in T&M brackets, so you see the numbers before you commit to either model. More detail: fixed-price software development in the UK, or dedicated development teams.
From idea to launch
in six steps.
Roughly two to three months from the first call to live users, with something you can click at every stage.
Free prototype
Before you commitWe turn your brief into a clickable prototype of the core flow, so the first conversation is about something you can click rather than a document.
Discovery sprint
2 weeksUser roles, the one metric the MVP has to move, a prioritised feature list and a costed architecture. You leave with a fixed-price quote.
UX & design
1–2 weeksWireframes and UI design for the MVP scope only, tested with a handful of target users before production code is written.
Build in sprints
4–6 weeksWeekly sprints with a demo every week. Authentication, payments, admin and analytics come first because every later feature depends on them.
QA & launch
1 weekAutomated and manual testing, App Store and Google Play submission or web release, monitoring and alerts switched on before the first user arrives.
Measure & iterate
After launchWe read the analytics with you, fix what blocks activation and plan the next release from real usage rather than the original wish list.
The stack behind
our MVPs.
Mainstream, well-supported technology your next hires already know — chosen so the MVP can grow without a rewrite.
- React Native
- Flutter
- Swift · SwiftUI
- Kotlin · Jetpack Compose
- Expo
- React
- Next.js
- Vue.js
- TypeScript
- Progressive web apps
- PHP · Laravel
- Node.js · NestJS
- Python · FastAPI
- GraphQL · REST
- PostgreSQL
- MySQL
- Redis
- Firebase
- Vector databases
- Stripe
- Apple Pay · Google Pay
- Open Banking
- OAuth · SSO
- OpenAI · Anthropic
- Open-source LLMs
- Mixpanel · Amplitude
- GA4
- Sentry
What clients
say.
Verified reviews from our Clutch profile — 75+ verified client reviews.
“They didn't simply take our requirements and run with them; they truly made an effort to understand everything.”
“We were very happy with the overall experience.”
“Broader than just the code itself, the team strived to understand the entire project.”
Products we've designed
and shipped.
Four products Magora designed and built, from payments and insurance to grant eligibility and a private members' club. Each card gives the problem, what we built and how it is used; the full case study is one click away.
Dayinsure
- Problem
- Short-term car insurance meant offices, forms and queues, so some drivers put cover off or went without.
- Built
- An iOS and Android app for a leading UK short-term insurer: cover from one hour to a month in three steps, saved documents and vehicle preferences, and one-button cancellation with a refund for the unused time.
- Outcome
- Used across the UK for temporary cover, from a borrowed van to learner-driver practice, with the paperwork kept in the app.
Abacus Pay
- Problem
- Sole traders needed a simple, secure way to take card payments, handle reimbursements and reconcile corporate cards.
- Built
- An iOS app and an Android app for taking card payments with Abacus Pay's mPOS devices, plus an administration system for managing devices and transactions, shaped by a Magora discovery phase.
- Outcome
- Sole traders and small businesses take payments from one app on either platform, while Abacus Pay manages devices and transactions in one admin system.
Retrofit Navigator
- Problem
- Installers checked ECO4 and Warm Homes: Local Grant eligibility by hand, council by council, and mistakes surfaced weeks later as rejected applications.
- Built
- A web platform where an installer captures a household, sees which schemes it qualifies for and why, and moves straight into the application, with three user roles, global rules and council-level overrides.
- Outcome
- Eligibility becomes a repeatable, explainable check, and the MVP and full scopes are laid out feature by feature for planning the build.
Superyacht Members' Club
- Problem
- Superyacht owners had no private place to see who is cruising nearby, be introduced properly or exchange boat time.
- Built
- A members-only app on desktop and mobile: live yacht map, vetted member directory, private messaging, events, a curated yacht marketplace and an approval-based boat exchange, with privacy controls by default.
- Outcome
- The client has a working product to put in front of owners and a module-by-module basis for scoping the first release.
Also: Family event discovery app, Running community app. All projects →
More on
UK software pricing.
- App development cost in the UK (2026) — ranges, what moves them, and the FAQ
- Software development cost in the UK (2026) — the 12 real project estimates
- UK software development pricing — day rates by tier and our published prices
- Fixed-price software development in the UK — how a fixed quote is produced
- App cost calculator — pick features and see hours and cost
Updated: 13 October 2026.
MVP development
questions.
At Magora a startup MVP starts from £10,000, and most land between £10,000 and £25,000. The price is driven by the number of user roles, integrations (payments, banking, third-party APIs), whether you need iOS, Android and web at launch, and any compliance work.
We start with a free working prototype, then a discovery sprint from £3,000 that ends in a fixed-price quote. For a quick estimate, try the app cost calculator.
A typical MVP takes 6–8 weeks of build after a two-week discovery sprint — roughly two to three months from first call to launch. Products with regulated data, several user roles or heavy integrations take longer, and discovery tells you how much longer before you commit.
A prototype is a clickable model that tests whether people understand and want the idea. A proof of concept tests whether a piece of technology can do the job. An MVP (minimum viable product) is the smallest real product users can sign up to, use and pay for — it runs in production and becomes version one of your product.
It should not. We build MVPs production-grade — real authentication, a proper database, automated tests, CI/CD and hosting you own — so the code that validates the idea is the code you grow. What changes as you scale is infrastructure and new features, not a rewrite of the foundations.
Sometimes, yes. Low-code is a good fit for internal tools and for testing demand quickly when the product logic is simple. It becomes expensive when you need custom logic, integrations, performance or ownership of the code. We compare the two honestly in our guide to low-code MVP development, and we will tell you in discovery if low-code is the cheaper route.
Yes. AI features — an LLM assistant, search over your documents, classification or an agent workflow — are built into the MVP with evaluation, cost limits and data-protection controls from the first release. See AI and ML development for how we approach models and data.
You do. The code is committed to your repository as it is written, and full ownership of source code, designs and IP transfers to you on payment. We sign an NDA on day one, before you share the idea.
Yes. We start with a code and architecture review, tell you plainly what can be kept, and fix what blocks launch or growth first. Sometimes the right answer is to keep most of it; occasionally it is to rebuild one part — you get the reasoning in writing either way.
Look for published prices rather than a quote you have to chase, a team that shows you working software before you pay, an in-house team rather than resold freelancers, production-grade code that you own, and products that actually went live. At Magora you get a free working prototype in 5–10 working days, an NDA on day one and full IP transfer, so you can judge the team on its work. See the products we have shipped on our London software house page.
Usually sign-up and login, the one core workflow your idea depends on, payments if the business model needs them, a simple admin panel for your team, and the analytics to measure whether the idea works. Everything else waits for the second release. You can price a feature list in the app cost calculator.
Yes, most of our MVP clients are. A senior Product Owner turns the idea into a written scope during Discovery, decisions are explained in plain English, and you see working software at the end of every sprint rather than at the end of the project.
Choose a fixed price when the scope is defined and has an end; choose time and materials when the brief will change or the work runs for months. At Magora a fixed-price quote comes after a Discovery sprint (2 weeks, from £3,000). Time and materials and dedicated teams are billed at a day rate per engineer, from £49 an hour, monthly rolling with a four-week minimum.

Alexander leads product at Magora. He reviews the scope, product approach and user experience advice on this page.
Have an idea worth
testing properly?
30-minute call with a senior product engineer. Tell us the idea and the question it has to answer — we'll tell you the smallest MVP that answers it, and what it would cost.