Magora is a software development and digital business consulting and developer company building top-notch software that changes the world around us to the better, automating routine processes, increasing productivity and bringing joy into our everyday lives. The developer company was established by two tech enthusiast who wished to supply businesses with effective online solutions and over time has grown into a large developer agency that boasts great expertise, efficient approach to app development and a varied portfolio of successful projects across different industries.
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The smartphone revolution has already happened, with iPhone being the ideological leader behind mobile expansion - it has truly changed the way we live, providing us with great mobility, many advantages, and beautiful designs. Another great innovation that changed the way we connect to each other has been native programs who cover every area of our lives from entertainment to education, travel, and business. Moreover, mobile apps have opened new horizons to the IT specialists around the globe. This enabled the Apple’s iPhone to become the ultimate tools for everyday tasks, combining functionality for every occasion.
iOS is the Apple’s mobile operating system that empowers most of their devices such as iPhones, iPads and iPod Touches. The system has a reputation of being the most popular business software development in a higher-profile segment of the digital market. It holds the second place as a leading mobile platform on the planet after Android. Apple’s tablets, iPads, for about 5 years have been the second most desirable mobile devices in the tablet market after the Android’s ones.
iOS was first released in 2007 as an operating system for Apple smartphones, and over time has been introduced on other Apple products including iPad (2010) and iPod Touch (2007). Apple’s mobile marketplace App Store is one of the largest globally with more than 2 million native iOS programs available for download, around a million of which are natively designed for iPad. The number of downloads from App Store exceeds 130 billion times.
The iOS boasts a highly intuitive and user-friendly interface based on multi-touch gestures. There are many different elements of the interface such as buttons, sliders, and icons. Among the interaction, there are such gestures as tap, swipe, pinch and other specific actions performed with the fingertips, each of them having a particular purpose for user interaction. The devices’ hardware such as accelerometers and compasses can be used for such interactions as shaking (this gesture typically means “undo”) and rotating the content on the display, switching between landscape and portrait modes.
Apple has a tradition to release a new version of iOS every year. The latest version, iOS 10, was introduced in September 2016. It is available for the devices starting from iPhone 5, the 4th generation of iPad, the 6th generation of iPod Touch, iPad Mini 2, iPad Pro and later. iOS’s abstraction layers are Cocoa Touch, Media, Core Services and Core OS. When the founder of Apple Steve Jobs designed the concept of the smartphone he had two options in mind: either to “shrink the Mac, which would be an epic feat of engineering, or enlarge the iPod”.
From the very start, Jobs liked the former concept more, but decided to carry out a competition between the iPod team headed by Tony Fadell and the Mac development team led by Scott Forstall, which was won by the Forstall’s team that came up with the operating system for the smartphone. The popularity of iPhone among developers is largely due to the fact of Forstall winning the competition because he laid the long familiar Mac OS on the basis of the new mobile platform, which made it easier for programmers familiar with Mac to create apps for iPhone. It was also Forstall who created a worldwide famous App Store as a part of iTunes, and designed the iOS software development kit (SDK).
iOS was first introduced to the public along with the Apple’s smartphone at the Macworld Conference & Expo that took place in January 2007, and was released later the same year. Although, Apple promotional materials for the iPhone said nothing about the iOS, with Jobs himself claiming that “iPhone runs OS X” and “desktop applications”, which is quite misleading because it actually runs a version of the OS X and cannot run OS X programs if they are not converted and optimised for the mobile operating system.
iOS did not support third-party apps initially. Developers had no chance to build any software for the smartphone. However, Steve Jobs explained that iOS will support web solutions created by third-party developers that "would behave like native apps on the iPhone". Nevertheless, later that year Apple announced that they were working on the Software Development Kit that will enable any developer to create native apps for iOS and will be released the next year. In 2008 Apple released the beta version of their new mobile operating system named iPhone OS.
The same year as iPhone Apple introduced the iPod Touch which was almost identical to the smartphone in terms of functionality but did not support phone calls. During the first year of sales, more than a million copies of smartphones were sold. Three years later Apple Released the first tablet, called iPad, that was also similar to the iPhone and iPod Touch, but was with a larger screen designed for reading, browsing the internet, and watching media content.
Apple gave its movie operating system a new name in 2010, rebranding it as iOS. However, the trademark IOS belonged to Cisco, which had been using the IOS operating system for its routers for over ten years. Apple was forced to buy the trademark from Cisco to avoid any legal issues. The last year Apple opened the first iOS Developer Academy in the new campus of the University of Naples Federico II as a free program for the students of the university introducing them to iOS development, teaching new app developers.
Every year Apple updates the iOS platform to a newer version via iTunes or Wi-Fi for the devices that run iOS 5 and later versions. iOS 10 is the latest version of the Apple’s mobile platform, which is available for the following models: iPhone 5, 5C, 5S, 6, 6 Plus, 6S, 6S Plus, SE, iPhone 7, iPhone 7 Plus, the 4th generation of iPad, the 1st and the 2nd generation of iPad Air, iPad Pro, the 2nd, 3rd and 4th generations of iPad Mini and the 6th generation of iPod Touch. The iOS 10 update came out on September 13, 2016.
Initially, the owners of iPod Touch has to pay if they wanted to update their system to the latest version, but things changed in 2010 with the release of iOS 4. The reason behind this policy consisted in the fact that iPod Touch was not available on the terms of subscription like iPhone (in other words, iPod Touch was a one-off purchase). At the Apple Worldwide Developers Conference (WWDC) 2010 which featured the announcement of iOS 4, Apple said that iPod Touch updates will be available for free from then on. According to the App Store statistics for the beginning of 2017, 76% of iOS devices run the latest version of the iOS, the share of iOS 9 is 18% and only 6% of Apple’s devices run an earlier version.
iOS is famous among developers for its high level of security in both software and hardware. Here are some of the features that make it the safest platform globally and the platform of preference for app developers:
iOS’s security and sleek designs make it the second most popular mobile platform worldwide and the msot popular one among develoeprs after the Google’s Android. However, iPads win over the Android tablets as the most popular devices for web browsing, even though their sales are lower.
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