Magora is one of the UK's established IT companies, founded in London in 2010 and registered with Companies House as Thinking Fish Ltd (№ 03637036). For more than fifteen years we have helped UK businesses turn ideas into production software — from bespoke enterprise platforms and mobile apps to AI agents and machine-learning systems. If you are evaluating IT companies in the UK for your next build, this page covers who we are, what we deliver, the sectors we serve, and how to start.
We are a full-cycle product development house, not a staffing agency or a reseller. A single senior team — Product Owner, designers, full-stack engineers, QA and DevOps — owns your project from the first whiteboard to production rollout and post-launch maintenance.
Within that, our four core practices are:
Every engagement starts with a Discovery sprint so that scope, architecture, cost and timeline are agreed before any code is written. We also offer a free working prototype plus a written analysis from a senior Product Owner ahead of any paid engagement — no commitment, no charge.
The UK has hundreds of IT companies, but they fall broadly into three camps: large outsourcing groups (multi-thousand headcount, programme delivery), digital agencies (marketing-led web work, smaller engineering depth), and product-engineering houses. Magora sits in the third camp — a UK-based product partner that owns delivery end-to-end with a senior, in-house team.
A few signals that matter when comparing British IT companies:
Magora has delivered software into most regulated and high-load sectors in the UK and beyond. A non-exhaustive list:
Past clients include AstraZeneca, Grant Thornton, Toyota, Unilever and Cisco. See our case studies for detail on what we built and the outcomes that followed.
We are deliberate about stack choices — what we recommend to a client depends on what they will need to maintain in three years' time, not on what we used last year. Our active stack covers:
If you are hiring for a specific framework rather than a product, we also operate dedicated practices for React Native developers, Flutter developers, Swift / iOS developers, Kotlin / Android developers, Python developers, Node.js developers, Laravel developers, React.js developers and Low Code / No Code developers.
Magora transfers full ownership of source code, designs and intellectual property to the client on payment.
The cheapest IT companies on the market sit in India, Eastern Europe and the Philippines, often quoting £15-25 per hour. They can be a good fit for narrow, well-specified tasks. They struggle when the brief is exploratory, the business domain is regulated, or the product has to integrate with UK-specific systems (HMRC, NHS, Companies House, Open Banking).
Magora's typical day rates in London run £30-90 per hour. The premium pays for: a senior team that does not need handholding, a Product Owner who pushes back on bad scope decisions before they cost you, GDPR and EU AI Act compliance by default, a single legal entity under UK law if anything goes wrong, and a 15-year track record that gives your stakeholders confidence in the choice.
We also publish our pricing openly so you can sanity-check Magora against any other UK IT company you are evaluating.
The fastest way to evaluate Magora as your UK IT partner is the free working prototype. Brief us in a 30-minute call, and within two weeks you will have a coded prototype of your core flow in your hands — independent of any commitment.
Yes. Magora Systems trades as Thinking Fish Ltd, registered with UK Companies House under № 03637036. Headquartered at The Tea Building, 56 Shoreditch High Street, London E1 6JJ. Founded 2010.
We are a 50-249 person company — large enough to ship enterprise-scale work, small enough that the senior team you meet at sales is the team that delivers your project. We do not subcontract offshore.
FinTech, healthcare and pharma, hospitality, real estate, transport and logistics, e-commerce, education, automotive, construction and IT/telecom. Past clients include AstraZeneca, Grant Thornton, Toyota, Unilever and Cisco.
Yes — by default. Every engagement includes a data-minimisation review during Discovery, consent flows, data-subject-access tooling, encrypted-at-rest storage, audit logging, and EU/UK data-residency options on AWS and GCP. For AI projects we also run an EU AI Act readiness review before deployment.
We publish full pricing on the UK software development pricing page. Headline: free prototype, Discovery from £3,000, MVP from £10,000, full production from £30,000.
You do. IPR in bespoke software is transferred to the client on payment of the requested amount, without prejudice to Magora's rights in pre-existing IPR. Full source code, designs and assets are delivered.