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Cash Flow.

Complicated project of bespoke program for financial planning. Two CRM-systems (Salesforce and 1S) were integrated together for a multinational company's needs. It provides a great basis for financial analysis automation and planning.

Client
Online clothing retailer in Saint Petersburg (client unnamed)
Services
Development · cloud architecture
Delivery
Magora London
Built by Magora

This Cash Flow project was designed and built by Magora. We are a London software development company (since 2010) building custom software, web and mobile apps for UK businesses, from a free working prototype to launch and support.

Bespoke software development → Free working prototype in 5–10 days

We were approached by a client from Saint – Petersburg, who owns a large brand clothing online-shop, to create some financial planning tools. His company actively cooperates with partners from abroad, therefore two CRM-systems are in use: Salesforce for the foreign market and 1S for the Russian market. We needed to integrate the differentiated data in order to develop a unified service.

Our product is based on the .NET 4.0 technology, we also applied jQuery and Silverlight to end up with a more functional and convenient interface. Due to the necessity of the system to work with enormous amounts of financial data coming from different sources, cloud technologies appeared to be the best solution. For these purposes we decided on the cloud service Microsoft Azure which enables unlimited applications scaling.

Cash Flow — solution

In close collaboration with the customer our specialists produced a complex program solution for financial planning, analysis, budgeting and reporting. Data concerning cash inflow and outflow enters automatically from the Salesforce and 1C CRM-systems. A user can also input changes to the balance manually or via uploading Excel files. The software allows the ability to structure the data, in case you want to evaluate, for example, inventory costing or operational expenses. After all of the information has been processed, the system automatically creates an easy-to-work Cash Flow Statement. The company revenues are sorted according to the major sources, and expenses of the firm are categorised by the main spending channels of a specific period. This report is very helpful for financial planning and determining the company’s short-term liquidity and long-term creditability. 

Cash Flow — result
Project facts

Cash Flow, at a glance.

Financial planning, analysis, budgeting and reporting software that produces a Cash Flow Statement

Client

Online clothing retailer in Saint Petersburg (client unnamed)

Sector

Finance: financial planning

Platforms

Web (Microsoft .NET 4.0, Silverlight, Azure cloud)

Scope

Integrations: Salesforce (foreign market) and 1C (Russian market) CRMs; manual entry and Excel upload; cloud scaling on Microsoft Azure

Typical budget for this scope

£25k–£60k

Typically 3–5 months · Magora pricing guide · 2026 prices

Results

Cash inflow and outflow now arrive automatically from Salesforce and 1C, and the system builds the Cash Flow Statement with revenues sorted by source and expenses by spending channel.

ServicesDevelopment · cloud architecture

Built with what holds up at scale.

Azure
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