Magora is a web development company based in London, UK, with offices in several cities around the world. We offer you a broad range of services from website creation, web design, web application development and bespoke software development for desktops and mobile devices, as well as responsive web design and mobile website creation. We design visually pleasing, user-friendly websites and ready to help you to build comprehensive and fruitful marketing and search engine optimisation strategies.
What is a key measure of a developer’s success? Accomplished projects and recognition make a big part of an IT agency’s reputation. Try asking Google, and you will see that our experienced development team ranks high among the top search results for UK web designers, app developers UK and other IT specialists in the UK and worldwide. How have we been able to achieve this?
We treat each client as our business partner, which enables us to establish long-term relationships and achieve continuous expansion and growth of the companies we work with. We have a solid experience in building quality online solutions for the internationally recognised companies and small local UK businesses, and our top-notch software has contributed to the prosperous future of many clients. Magora’s web designers are devoted and creative specialists and friendly human beings who are always glad to help you with advice and supply you with a digital solution of high quality.
A mobile-friendly website is a must for any business who wish to reach out to as many customers as possible. If your site is accessible from mobile devices, it means that you are visible to all the smartphone owners, whose number is close to 3 billion people worldwide. So what is the right approach to web design for your business to take advantage of? Let us explore the benefits of mobile-friendly web solutions.
Without a doubt, you have heard about such a technique as responsive design. However, that is not the only option to make your website available for mobile users - adaptive design is another opportunity that can add significant value to your site. Therefore, we are going to compare the existing UK web design solutions, to help you navigate through the complicated world of digital technologies.
Ethan Marcotte coined the term responsive web design back in 2010, describing it as an approach to coding that enables a website to “fluidly change and respond to fit any screen or device size.” A responsively designed website can shrink and expand to adjust to different display sizes. For example, in a smartphone, images become smaller, content boxes are stacked one below the other in one column, and the site navigation is accomplished via a single menu button to make it easy to read the text and use the functionality of the website on a tiny, vertically-oriented screen. In other words, a responsive website is a website with a single source code written in HTML that adjusts to any screen sizes and can be comfortably used on any device.
For instance, there is an interactive photo album developed for a desktop version of the website. It will be extremely inconvenient to browse through interactive slideshows from a small mobile phone. In this case, the server will know that the user accesses it via a phone and will supply them with a more convenient version with less interactivity and lower image quality to ensure fast loading speed. The user will not see the technically advanced slideshow, but will instead have a pleasant experience because everything will look fine and work quickly.
A web site with responsive design offers the same advantages but may take longer to load. It has a single code base, so it does not require as many resources as an adaptive website, but it may be harder to implement interactive content.
Load speed is a distinct advantage of adaptive design over responsive design. Everything loads faster because the code is easier for rendering engine to interpret. Complex elements are replaced with simpler ones, images are shrunk, functionality is limited to guarantee mobile users a high level of comfort.
However, responsive design is better for SEO, because it is based on a single code adjustable to any device and helps to avoid duplicate content issues.
Adaptive design is technically harder to implement. But the creation of two separate versions - one for mobile and the second one for desktop devices takes much more time and efforts to develop. As a result, you will definitely have to pay more for design and development services. If you are a massive online retailing enterprise or a big media web company with substantial financial capabilities, adaptive design will be the best option to deliver a great user experience for your customers. On the other hand, responsive web design is a perfect choice for businesses who have a limited budget and want to develop a content-rich web platform, where users will have the same intent no matter whether they access it from a desktop or a mobile phone. Carefully weigh all pros and cons based on your business objectives.
Keep in mind that the option you choose will have a long-term impact on the future of your business. Think about your firm needs. Your choice of mobile friendly web design can have a broad impact. That is why, if you have any doubts, it is better to get in touch with our website development experts and get professional advice on a website design.
We are proud of our website company UK team of forward-minded and curious developers who have tackled all kinds of projects over many years in the industry. We rank among the leading development agencies in the UK and internationally. We have worked with different organisations from various countries and industries. Choosing Magora, you will find in us a business partner who carefully listens to your wishes and designs flawless web solutions.
If you want to discuss online business opportunities or are ready to create a virtual dimension of your business, our UK website design company will be glad to hear from you.