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Magora case

Sport Style

New case for sport industry application by Magora Sport app with enhanced loyalty programme Android Sport app designed by Magora
Brief

We are pleased to announce our latest project – an Android app with an integrated web interface, created for our UK clients.

Our task was to help them organise a convenient IT e-commerce system.

The content and reporting can be managed by the admins via the web interface and the smartphone application lets customers choose sports equipment, clothing and accessories, write feedback, participate in promo-actions and vote for the best products.

  • The app was originally intended to provide customers with an enhanced loyalty programme, discounts and bonuses.

In addition to the standard promotions, our clients planned several gaming elements to give their customers an opportunity to win bonus points by completing a sports track and spend them on purchasing clothes at a discount.

  • The app also required integration of a web admin panel with analytical tools for deep customer traffic analysis, with audience segmentation by frequency of purchases, interest in a specific product segment, filtering of the target group by average checkout amount and other parameters.
Solution and Result

Our team developed a fully-fledged custom Android app for selling products of the leading sports brands such as Reebok, Adidas, Nike, O’Neill, Wilson, Puma, Quiksilver, Nordica, New Balance and many others.

It is a multi-brand mobile marketplace with an interface designed for the expanded selection of goods divided into categories according to type of sport. Users have the opportunity to create accounts, log in via social networks and use such features as:

  • Online order in 3 clicks. It is possible to read the description and reviews, add the desired product to the basket and either collect a purchase from the store or order delivery.
  • Wish list. A user can earmark what he or she likes and buy it later.
  • Personal loyalty programme. Every account contains information about promotions, discounts and bonuses gained.

Our developers also built a robust web panel for gathering statistics and managing loyalty programmes, as well as for adding some voting actions and competitions among the most active customers.

We successfully integrated app gamification elements and a secure payment system.

Technologies: MySQL, PHP, Android SDK

 

Currently, the project has been launched on the client's server to be tested by the app owner.

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