The fact that your website can be accessed from a smartphone does not make it mobile-friendly. Our experienced mobile designers and developers have compiled useful tips that will help you provide your customers with an amazing mobile experience. Statistics shows that the number of smartphone users has already surpassed 2 billion and has been steadily growing over the years. By the next year, it is expected to rise 13%. So it is easy to calculate that by the end of 2017, around 2.26 billion people around the globe will be using smartphones regularly.
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And guess what, all these billions of people do not just use their devices to make phone calls and send messages. They use them to browse the Internet for mobile friendly content and useful information, chat with their friends on social networks, do the shopping and make purchases. Therefore, you cannot afford your website not to be optimised for mobile devices - just imagine how many potential customers you might lose. But what exactly does “mobile website optimisation” mean? Our experts have shared their experience and opinion on the matter and come up with the following advises on how to make your website mobile-friendly.
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The primary goal is to ensure the development of a mobile friendly website that the Internet users can browse using only their one finger. Make sure that the website is navigable with a thumb or an index finger and does not require any pinching.
The website should be designed so that the user can navigate it with one hand in which they hold the device. If the user has an urge to zoom the content, it means that it is not well optimised for the specific display size, is hard to read or too small to be comfortably viewed.
Most modern-day mobile devices are fit with touch screens, so it is important to design all buttons and menus to be easily clicked by fingers, even the fattest ones. There should be no misplaced clicks, that is why it is not enough to simply resize the screens through CSS. Instead, you should design every element to be big enough and easily selectable by the users. According to statistics, the average size of an adult index finger is 15 to 20 mm, which corresponds to 45 to 55 pixels of screen space approximately. If you stick to these measures, all targets will be easily selectable and the users will not experience any accidental clicks when browsing your website via mobile.
Keep your mobile-friendly website in line with its purpose - what your customers will use it for? Mobile users often search for:
Do not make your customers roam about the pages, looking for this basic contact info - make it as visible and accessible as possible.
Does it sound too much? Are you sure that you have all the necessary skills and equipment to do all of the complex programming and testing?
If you have any doubts, our professional developers are glad to help you with this task. Our design agency can offer you our services in website optimisation for mobile or build a new mobile website from scratch. We are also proficient in web app development, mobile app development, bespoke software development and all kinds of online business solutions. Contact us if you wish to strengthen the online presence for your business, our app developers will give you expert advice free of charge, estimate costs of your projects and assist you in development.