This Audience Management project was designed and built by Magora. We are a London software development company (since 2010) building custom software, web and mobile apps for UK businesses, from a free working prototype to launch and support.
A TV broadcasting company commissioned us to build analytical software for its audience data. Programmers and advertisers needed to understand audience reach and how popular each channel was.
Audience statistics are large and multi-dimensional - channels, time slots, demographics. Static reports made it slow to spot patterns. The client wanted an interactive way to explore the data that people outside the analytics team could use.
We built a data visualisation system on the D3.js library, which renders data with HTML, SVG and CSS:
We prototyped the chart types with the client's analysts on real data before building the full system, to make sure each chart answered a question they actually ask.
The Audience Management System makes reach and channel popularity easy to analyse and is used by TV programmers and advertisers.
Programmers and advertisers could explore reach and channel popularity themselves instead of waiting for static reports.
At our current rates, a build of this scope would cost about £12–28k — an estimate from the feature list, not the original invoice.
Today we would keep D3.js for the charts and add saved dashboards, scheduled reports by email and role-based access for advertisers and internal teams. A first release of a product like this typically takes 6–8 weeks; our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. Discovery starts from £3,000.
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Audience data visualisation system with interactive charts
Magora's own estimate from the feature list, published on this case page at current rates; not the original invoice
Programmers and advertisers explore reach and channel popularity themselves instead of waiting for static reports.
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