Magora › Projects › WellCaster
Healthcare and Fitness apps · Case study

WellCaster.

We implemented the client's idea of an advanced iOS app for a personal fitness management system.

Client
US wellness start-up
Industry
Healthcare and Fitness apps
Services
Development
Delivery
Magora London
Domain
Healthcare and Fitness apps
Built by Magora

This WellCaster project was designed and built by Magora. We are a London software development company (since 2010) building healthcare and fitness apps for UK businesses, from a free working prototype to launch and support.

Healthcare app development → Free working prototype in 5–10 days

Being healthy lifestyle activists, our clients – a start-up from the U.S. - wanted to create something that would help people to stay in a good shape. So they started working with professionals from all over the world to turn this idea into reality. Our task was to develop a quality iOS app, implementing the existing design, and integrate it with the customer’s server-side within extremely short deadlines. So, we had quite a challenge ahead of us.

Magora’s team has been burning the candle at both ends, but the result is worth it. WellCaster is a great tool for fitness enthusiasts or people, who just want to start exercising. Anyone can register using their e-mail address or sign in using a Facebook account. After that you create a profile, fill it with personal information, find friends and then begin working out. There are some options here: a trainee can purchase the WellCasts - video courses, created by professional trainers, get their advice and consultation, start a wellness streak or join an existing one and exercise with friends. Available statistics will help to estimate the achieved results or correct the current program in order to fulfil your pre-set goals. Notifications will remind you of a planned training session and help you to stay in touch with other users. The settings menu allows you to manage the account, define privacy levels and set up necessary notifications. This app goes above and beyond of just providing a great way to keep fit.

WellCaster — solution
Project facts

WellCaster, at a glance.

Video courses (WellCasts) by trainers, wellness streaks with friends, statistics

Client

US wellness start-up

Sector

Health and fitness

Platforms

iOS

Scope

Features: email or Facebook sign-in, profile and friends, purchasable video courses, notifications, privacy settings; integration with the client's server side; existing design implemented

Typical budget for this scope

£25k–£60k

Typically 3–5 months · Magora pricing guide · 2026 prices

Results

Users can buy trainer-led video courses, start or join wellness streaks with friends and track their results.

ServicesDevelopment
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