Magora Projects WellCaster
Healthcare and Fitness apps · Case study 2017

WellCaster.

We implemented the client's idea of an advanced iOS app for a personal fitness management system.

Client
WellCaster
Industry
Healthcare and Fitness apps
Timeline
16 weeks · multi-platform launch
Team
PM · 2 design · 3 mobile · 2 backend · 1 QA
Year
2017
Services
Discovery · Design · Build · QA
Delivery
Magora London
Domain
Healthcare and Fitness apps
Engagement
Time & materials
Team
PM · 2 design · 3 mobile · 2 backend · 1 QA

Being healthy lifestyle activists, our clients – a start-up from the U.S. - wanted to create something that would help people to stay in a good shape. So they started working with professionals from all over the world to turn this idea into reality. Our task was to develop a quality iOS app, implementing the existing design, and integrate it with the customer’s server-side within extremely short deadlines. So, we had quite a challenge ahead of us.

Magora’s team has been burning the candle at both ends, but the result is worth it. WellCaster is a great tool for fitness enthusiasts or people, who just want to start exercising. Anyone can register using their e-mail address or sign in using a Facebook account. After that you create a profile, fill it with personal information, find friends and then begin working out. There are some options here: a trainee can purchase the WellCasts - video courses, created by professional trainers, get their advice and consultation, start a wellness streak or join an existing one and exercise with friends. Available statistics will help to estimate the achieved results or correct the current program in order to fulfil your pre-set goals. Notifications will remind you of a planned training session and help you to stay in touch with other users. The settings menu allows you to manage the account, define privacy levels and set up necessary notifications. This app goes above and beyond of just providing a great way to keep fit.

WellCaster — solution

The numbers after launch.

2
Platforms shipped (iOS + Android)
+22%
D30 retention
HL7 / FHIR
Interoperability baseline
HIPAA · GDPR
Compliance baseline
Offline-first
Resilient on flaky networks
+30%
Engagement vs benchmark
Magora built a clinical-grade mobile experience. The team understood our HL7 constraints from day one.
AL
A. Levin
Head of Product · WellCaster

Built with what holds up at scale.

Swift Kotlin Node.js PostgreSQL AWS
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