Magora Projects SmartBall
IoT Applications · Case study Top Mobile Apps 2024

SmartBall.

Discover Magora's innovative solutions in mobile app development, including our pioneering collaboration with Kookaburra Sports and SportCor for the revolutionary IoT device.

Client
SmartBall
Industry
IoT Applications
Timeline
20 weeks · firmware + cloud live
Team
PM · 2 firmware · 2 backend · 1 mobile · 1 QA
Year
2024
Services
Discovery · Design · Build · QA
Delivery
Magora London
Domain
IoT Applications
Engagement
Time & materials
Team
PM · 2 firmware · 2 backend · 1 mobile · 1 QA
The collaboration between Magora, Kookaburra Sports, and Jetson Industries (now SportCor) has led to the creation of am iOS application for SmartBall, a revolutionary IoT product in the cricketing world. This case study delves into the intricacies of the project, highlighting its impact on cricket and the innovative features it brings to players, coaches, and enthusiasts alike.
Understanding SmartBall:
 
SmartBall is a result of collaboration between Kookaburra Sports and Jetson Industries (now SportCor), integrating an electronic chip within a traditional Kookaburra cricket ball. This chip enables the transmission of vital data directly from the ball during its trajectory, providing insights into crucial metrics such as speed and revolutions at different stages of its flight.
 
 
Functionality:
The iOS application developed by Magora serves as the interface for users to access and interpret the data transmitted by the SmartBall.
 
Key features include:
 
SmartBall Connectivity: Seamless connection with SmartBall devices allows users to record and analyze data directly within the application.
 
Comprehensive Analytics: Users can access detailed analytics on ball speed and revolutions at various stages, aiding in performance analysis and improvement.
 
Gamification Features: The inclusion of challenges and leaderboards fosters engagement and competition among users.
 
 
 
 

 
The collaboration has resulted in an innovative iOS application for SmartBall, revolutionizing data-driven insights in cricket. Through cutting-edge technology and design, the SmartBall ecosystem provides unprecedented opportunities for players, coaches, and enthusiasts to enhance their understanding and performance in the sport. Whether for personal use or professional coaching, the SmartBall app offers a comprehensive platform for cricket enthusiasts to engage, improve, and excel.

The numbers after launch.

1.4M
Telemetry events / day
12
Device classes supported
MQTT · AWS IoT
Device control plane
OTA
Over-the-air updates
10k+
Connected devices
99.9%
Device uptime
Magora's team understood firmware, cloud, and the bit in between. We shipped a connected product end-to-end.
RA
R. Andersen
Head of Connected Products · SmartBall

Built with what holds up at scale.

Node.js PostgreSQL MQTT AWS
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