This Wine Advisor project was designed and built by Magora. We are a London software development company (since 2010) building mobile and web apps for UK businesses, from a free working prototype to launch and support.
A US client wanted to help restaurant guests choose wine with confidence. Many diners don't know which wine suits their meal and don't want to ask; restaurants lose sales and guests get a worse evening.
The guest experience had to be instant: no app to download, no account to create, and a recommendation in a few taps at the table. For restaurant owners, it had to be easy to set up with their own wine list and menu.
We built a mobile web app opened from a QR code printed on the restaurant's menu:
Our designers and developers delivered the project within stringent timeframes, in 10 weeks, testing the flow on real phones in restaurant conditions.
Wine Advisor is offered to restaurant owners who want to bring mobile technology into the dining experience, and is used in several American states.
Restaurants could offer wine guidance at every table without extra staff time, and guests could choose with more confidence.
At our current rates, a build of this scope would cost about £12–25k — an estimate from the feature list, not the original invoice.
Today we would keep the no-download QR flow and add a simple dashboard for owners showing which wines are recommended and chosen, plus integration with the restaurant's POS so the list stays in sync with stock. A first release of a product like this typically takes 6–8 weeks; our rates start from £49/hour per developer, and £65–£70/hour for a full team with QA and product ownership. Discovery starts from £3,000.
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A mobile web app opened from a QR code on the menu that recommends a wine from that restaurant's list
Magora's own estimate from the feature list, published on this case page at current rates; not the original invoice
Restaurants can offer wine guidance at every table without extra staff time; the page says it is used in several American states.
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