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Graphic Design

Graphic design is a process aimed at creating visual graphics for the problem-solving through the use of illustration, typography, and photography.

As a discipline graphic design in part focuses on visual communication and presentation. A designer can work with visual arts, typographic design, and page layout techniques.

Graphic Design Sections

Graphic design can be classified by types of tasks:

  • Calligraphy, fonts, book design.
  • Corporate identity, including brand names and logos.
  • Visual communications, including orientation systems (navigation and other icons).
  • Poster products, including advertising posters.
  • Visual solutions for product packaging, including confectionery and food.
  • The visual style of TV programs and other media products.

This is becoming an increasingly integrating profession that unites the methods and principles of various professional disciplines in working with the complex, multi-level subject of visual reality. In addition to the visual text, image, space, graphic design can master other features, such as time, motion, and interactivity. Furthermore it can operate with more diverse means of marketing, economic, and cultural communications.

Professional Software for Graphic Design

  • For offset printing: Adobe Photoshop, Gimp (work with raster images), Adobe Illustrator, Inkscape (work with vector images), QuarkXPress and  Adobe InDesign (page layout).
  • For outdoor advertising and screen printing: Corel Draw.

Basic Graphic Design Products

Graphic design is one of the trends, helping in creation awesome products.

For example, product packaging may include organized text,  a logo or other image, and clean design elements, such as color and shapes, that contribute to the overall perception of the picture. Composition is one of the most important graphic design properties, especially when using preliminary materials or other elements.

  • websites
  • book layouts and illustrations
  • advertising and informational posters
  • graphic solution of postcards and postage stamps
  • records and DVDs
  • corporate style and its main element - the logo
  • Brochures, booklets,  calendars and other advertising products
  • souvenir products

Advantages of images, implemented via graphic design technic:

  • Low file storage volume  as a result - quick downloading time;
  • Flexibility of usage in adaptive web and mobile interfaces;
  • Great scalability: convenient customisation.

Common use of graphic design includes advertising, magazines, packaging, and web.

Additional Terms
Blueprint
is a plan of the future project that may include technical drawings, plans, or engineering designs. It is a fast and flexible way to build a basic project infrastructure. Blueprint allows organising the workflow in the shortest time possible and quickly start developing parts of the program. In general terms, this is a quick way to turn a vague project idea into concrete requirements for its implementation. Why Use Blueprints in Software Development The goal of blueprint is to give developers an opportunity to optimize the process and set up the infrastructure so that they can spend more time on the realization of ideas and projects. Blueprint can be the basis of a project or component of the initial planning. What Blueprint Implies Interactive wireframes in the form of clickable prototypes; Concept design that allows you to see and feel the future product, to bring it color and style; A document describing the product, key values and achievable goals. Blueprint Benefits in Mobile App Development The idea of your application with a detailed implementation plan and future functionality comes to life right on paper. Like a plan that needs to be completed to build a durable building; Use it as a prototype. Since the wireframes are interactive and are provided as a clickable prototype, you can use them to present your product ideas and/or increase your budget. Get more accurate project estimation. With blueprints you will better understand the amount of work that is required for the implementation of each stage, with a detailed breakdown of the cost; You don’t have to spend weeks on creating project documentation; Blueprint can become a part of your business plan, necessary for the successful completion of the project.
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Mainframe
is a large, high-performance, fault-tolerant server with significant I/O resources, large amount of operational and external memory, designed for mission-critical software applications supporting hundreds of users simultaneously. Features and Characteristics The lead time till failure of modern mainframes is estimated at 12-15 years. Such reliability is the result of almost 60-years of improvements. The VM / ESA operating system development team spent 20 years troubleshooting and as a result a system was created that can be used in the most critical cases. Increased system stability. Mainframes can isolate and fix most hardware and software errors by using the following principles: Duplication: two standby processors, redundant memory modules, and alternative paths to peripheral devices. Hot swapping of all elements down to channels, memory cards and CPUs. Data Integrity. Mainframes use memory with error correction. Errors do not lead to the destruction of data in memory or data waiting to be output to external devices. Disk subsystems, built on the basis of RAID-arrays with hot swapping and built-in backups, protect against data loss. Workload. The mainframe workload can be 80-95% of their peak performance. The mainframe operating system will process everything at once, and all applications will work closely together and use common software components. Throughput. Mainframe I/O subsystems are designed to work in an environment with the highest workload of I/O data. Access to data. Because the data is stored on a single server, application programs do not need to collect source information from multiple sources, no additional disk space is required for their temporary storage, there is no doubt about their relevance. It requires a small number of physical servers and much simpler software. All this, in total, leads to an increase in the processing speed and efficiency. Protection. The built-in security features, such as cryptographic devices and Logical Partition, and operating system protection, supplemented with RACF or VM: SECURE software, provide reliable protection. User interface. The user interface of mainframes has always been its weakest point. Now it has become possible for mainframe applications to provide a modern web interface in the shortest possible time and at minimal cost. Mainframes and supercomputers Supercomputers are machines that are at the peak of computing power available today, especially in the field of operations with numbers. Supercomputers are used for scientific and engineering purposes (high-performance computing, for example, in the field of meteorology or modeling of nuclear processes), where the limiting factors are processor power and the amount of RAM, while mainframes are used for integer operations, demanding data rate, reliability and simultaneous processing of transactions (ERP, online booking system, automated banking systems).
>> Material Design
- the design of software and applications for Android operating systems. First introduced at the Google I/O conference on June 25, 2014. Initially, within the company, it was invented under the codename "quantum paper.” The main metaphor of material design is flat paper, located in three-dimensional space. The idea of this design can be seen in applications that open and collapse like cards, using the effects of shadows. According to the idea of Google's designers, apps should not have sharp corners; cards should switch smoothly and almost imperceptibly. Material design in Applications The material design is used fully in the operating systems Android Lollipop, Android Marshmallow, Android Nougat, Android Oreo and also in some apps of previous versions. Why apps need a material design It serves two purposes: the standardisation of numerous products of the company; the unification of app user interfaces for Android. After the dominance of “skeuomorphism,” the web and the interfaces tilted toward a radical flattening, but it turned out to be just one more extreme. In order to be understandable and international, the objects of the interface should have an analogue, a metaphor in the real world. Such a metaphor was paper. Thin, flat, but located in three-dimensional space and having shadows, speed of movement, and acceleration. 4 principles of Material Design Material Design is based on four basic principles: Tactile surfaces. The interface is composed of tangible layers of so-called "digital paper". These layers are located at different heights and cast shadows on each other, which helps users to better understand the anatomy of the interface and the principle of interaction with it. Polygraphic design. If we count the layers as pieces of "digital paper", then, as regards "digital ink" (all that is depicted on "digital paper"), an approach is taken from traditional graphic design: for example, magazine and poster. Meaningful animation. In the real world, objects do not arise from nowhere and do not disappear into anywhere. Therefore, in Material Design, we always think about how to use the animation in layers and in "digital ink" to give users hints about the interface. Adaptive design. It's about how we apply the previous three concepts on different devices with different resolutions and screen sizes. The material design is one of the modern trends in the visualisation of mobile applications whose popularity is growing day by day.
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Additional Terms of Software Design
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Net Promoter Score (NPS)
Net Promoter Score (NPS) is an index that identifies customer loyalty to a product or company and is used to assess readiness for re-purchases. How It Works Measuring the NPS loyalty index involves several steps: Consumers are asked to answer the question “What is the probability that you would recommend a company/product/brand to your friends/acquaintances/colleagues?” On a 10-point scale, where 0 corresponds to the answer “I will not recommend it in any way”, and 10 - “ I will surely recommend. " Based on the estimates obtained, all consumers are divided into 3 groups: 9-10 points - product/brand promoters, 7-8 points - passives, 0-6 points - detractors. Calculation of the NPS index itself. NPS =% supporters -% critics As a result, the the user’s loyalty score calculated on the scale from -100 to 100. If all the customers are willing to recommend the product, the score will be about 90-100, if they are not willing to recommend it - the NPS will drop to -90-100 points.   NPS trade mark was registered for the marketing tool, which automates the calculation of the above mentioned data. History Frederick Reichheld is considered the founder of the method, who first announced the method in the article “One Number You Need to Grow”, published in the Harvard Business Review in December 2003. In 2006, he released a book entitled “The Ultimate Question: Driving Good Profits and True Growth”. He continued his arguments on the loyalty, profitability and growth of the company. In 2001, Reichheld conducted research in more than 400 American companies, where the main task was to measure the influence of customer loyalty (measured by NPS) on its growth rate. The main result was the conclusion that the average NPS by market in the industry was 16%, but for companies such as eBay and Amazon NPS it was 75%. Reichheld does not say that communication is present everywhere: it is absent altogether in monopolistic markets. However, industries such as passenger air travel, insurance and car rental have become a prime example of interconnection. This is obvious, since these companies are service providers, where customer satisfaction and loyalty depend on the level of customer service. As a result, many companies have become adherents of this technology, including Apple, American Express,  eBay, Amazon, Allianz, P & G, Intuit,, Philips, etc. For certain industries, especially software, it has been proven that Detractors often stay with the company while Passives leave.  This seems to be a relatively high barrier to trade. Faced with criticism of the promoter's score, proponents of the network promoter's approach stated that the proposed statistical analysis only proved that the "recommendation" problem was similar to other indicators in predictive capacity, but failed to solve the real problem and this is the core of the argument presented by Reichheld. Proponents of the method also argue that third-party data analysis is not as good as analyzing the company in its own set of customers, and the actual benefits of the method (simple communication concepts, short survey, customer follow-up features ) exceed any statistical disadvantage of the approach. They also allow inquiries using any other issues to be used in the net promotion system, as long as it meets the criteria to securely classify customers as promoters, passives and detractors.
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5G
is the fifth generation mobile communication technology based on the IMT-2020 standard. The speed of Internet access in the 5G network is predicted at around 10 Gbit/s. 5G reduces the signal delay to one millisecond - against 10 milliseconds on 4G networks and 100 milliseconds in 3G. New generations of mobile communication appear every 10 years. Within this interim, time is spent on the development of technology, standards and infrastructure upgrades. It is expected that the 5G network capacity will be enough to serve more than 1 million devices per 1 km² at an average speed of 100 Mbps. Read more about 5G opportunities for business. Who Deals with 5G Networks in the World Today 5G technologies are used by: research laboratories (for example, the 5G Lab Germany laboratory at the Dresden Technical University); mobile operators (British Vodafone, American Verizon and AT&T, Japanese NTT DoCoMo, Swedish Teliaetc); telecom equipment suppliers Swedish Ericsson, (Chinese Huawei, Finnish Nokia, South Korean Samsung, etc.). 5G Applications These apps and services require significantly higher characteristics of a mobile Internet connection, which cannot be implemented in existing commercial LTE networks. It is expected that 5G networks will allow connecting many devices capable of establishing billions of connections, due to which it will be possible to create new services in: Tactile Internet (transmission of touch), IT and Telecom, automotive industry - self-driving cars, entertainment industry, education, agriculture and many others. Due to the 5G networks, it will also be possible to improve the quality of use of already existing services, where large volumes of traffic are involved. Launch of the World's First 5G Network October 1, 2018 Verizon announced the launch of the world's first commercial network of the fifth generation (5G). The operator has deployed it in four US cities: Sacramento, Houston, Los Angeles, and Indianapolis. The company officially declared Houston resident Clayton Harris "the first customer of the 5G network in the world,” which provides an average speed of 300 Mbit/s, and the maximum of 940 Mbit/s.
>> Node.js
is a server platform for working with JavaScript through the V8 engine. JavaScript performs the action on the client side, and Node let the commands, written on JS to be implemented on the server. With Node, front-end programmers can write full-fledged software applications. Node can call commands from JavaScript code, work with external libraries, and act as a web server. Node Advantages Node is easier to scale. When thousands of users connect to the server at the same time, Node works asynchronously, that is, it sets priorities and allocates resources more intelligently. Java, for example, allocates a separate stream for each connection. Features Asynchronous scripts based on events. All Node.js APIs are asynchronous: non-blocking downloads. In essence, this means that a Node based server never expects data to be returned from the API. After the call, the server proceeds to the next API, and the Node.js events notification mechanism helps the server to get a response from the previous call. Very fast. Being built on the Google Chrome V8 JavaScript browser, the Node.js library runs very quickly in code. Single-threaded but easily scalable - Node.js uses a single-threaded model with an event loop. The Event engine helps the server respond in a non blocking way and provides high scalability, unlike traditional servers that create limited threads for processing requests. Node uses a single-threaded program, and the same program can serve much more requests than traditional servers, such as the Apache HTTP Server. No buffering - Node.js apps do not buffer data. Apps simply output data in parts. Where is Node.js used? Node.js has established itself as an ideal technological solution in the following areas: Input / Output applications Streaming apps Intensive use of data in real time (DIRT) JSON API based applications Node is successfully used by such large companies as eBay,Microsoft, PayPal, General Electric, Uber,  GoDaddy, Wikipins, Yahoo!. Read how we build great apps with Node.js.
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