SEO terms.

6 terms in this topic, explained in plain English.

a b c d e f g h i j k l m n o p q r s t u v w x y z

Keyword is a word in the text that gives a concise description of the content of a text document, which allows user to better identify its subject mat...

Read definition → Metadata

Metadata discloses information about the characteristics and properties that describe any entities that allow to automatically search and manage them...

Read definition → Search Engine

Search engine (SE) is a computer system designed to search for information. The most well-known search engine applications are web services for search...

Read definition → SERP

Search engine results page (SERP) - a web page generated by the search engine in response to a user's request. One part of the search results is organ...

Read definition → Snippet

Snippet is a fragment of the page text or of a program code used in search engines, text editors and integrated development environments. Snippet mana...

Read definition → Web 2.0

Web 2.0 is a technique for designing systems that, by taking into account network interactions, become better when more people use them. In fact, the...

Read definition →

About this topic

SEO or search engine optimisation is a critical activity targeted at influencing the way your website appears in search engine request results. When implemented diligently, this can achieve great success for your company website visibility in the search engine page results (SERPs)

SEO has several classifications: can be divided to the on-site and off-site SEO

All the activity, targeted to the separate website pages or the whole domain - called on site SEO. All the work, which is implemented outside the promoted web site - off site SEO.

So far as the methods of search optimisation are concerned, these are some of the following terms:

White Hat SEO - involve positive actions, which are aimed at improving the site usability for visitors. For example, correction of technical errors, increase of site speed, and changes of content and design, so that users have a great experience when browsing these pages.

Black Hat SEO - these are actions, which prohibited by the search engine owners, but are implemented by hackers to put the site on top of the SERPs.

Gray Hat SEO - is the mixture of black and white methods, or implementation of the techniques, which are not directly prohibited, but can be risky.

Some examples of external methods are: link building, interaction with social media, benchmarking, SEO press-releases, etc.

Our experts will explain any additional term by your personal request. Send your questions to marketing@magora-systems.com and we’ll publish the definition in our dictionary for you and other site visitors.

The SEO process includes hundreds of technical terms, and now includes only a small part of expressions, which we use on our site. We’ll be glad to add more words, share with us your request, and we’ll place your suggestions as well.