Freemium is a business model that offers the use of software applications, online services, or computer games for free, while an enhanced (improved, premium) version of the product, with advanced functionality, services, or other related features, are offered for an additional fee.
In the 1990-2000s, programs distributed under the terms "freemium", as a rule, belonged to the shareware group. Since 2010, "freemium" is regarded as a separate class of software.
Usually, a freemium model is used when it is important to attract more potential customers to the project. To implement this strategy, the owner sets the lowest possible entry threshold for using the app. In this case, as a result, the share of paying users is quite small.
The ability to pay for the full version without leaving the mobile
Most software products provided on the basis of the "freemium" model are limited to:
"Free-to-play" is the term used for massive multiplayer online games (MMOG)