Web 2.0

Web 2.0 is a technique for designing systems that, by taking into account network interactions, become better when more people use them.

In fact, the term "Web 2.0" refers to projects and services that are actively developed and improved by users themselves: blogs, wikis, social networks, etc.

The peculiarity of Web 2.0 is the process of attracting users to filling and multiple reconciliations of information material.

Collective mind in action

"Web 2.0" is not a new version of the "World Wide Web," but only continues to use the technologies and concepts of "Web 1.0". Many of the ideas in Web 2.0 had already been in existence on the network long before the term Web 2.0 came into being. For example, the Amazon.com site allows users to write reviews and manuals since its inception in 1995.

Key tags

Keywords describe the object, or relate it to a category. These are sort of tags that are assigned to an object for search purposes.

The emergence and rapid spread of blogs also fits into the concept of Web 2.0, creating a so-called "writable web".

The ability to mark the document with the keywords exists in HTML language, however, this method was completely compromised by its wide use for search spam.

Socialization of the site

Use of functionality that allows you to create a community.

• In the concept of socializing the site, you can also include the ability to customize the content and create a personal zone (personal files, images, videos, blogs) for the visitor to make the user feel unique and involved.
• Encouraging, supporting and trusting "collective intelligence".

When forming a community, an important element is competition, such as good reputation, which allows the community to self-regulate and give users additional goals on the site.

Design

The concept of Web 2.0 is also reflected in the design. Roundness was preferred, imitation of convex surfaces, reflections in the manner of glossy plastic of modern hi-end devices (for example, players). The graphics of such sites take more volume, rather than using the ascetic design. In part, this trend is related to the concurrent release of new versions of operating systems that use the above ideas. Along with the graphics, Web 2.0 has a tendency to significantly increase the font sizes for the importance of content, especially for headings, to express them more clearly against a background of colorful graphic design, as well as providing text content with more space.

However, the graphic appearance of the classic Web 2.0 design is considered obsolete and not creative. This is especially reflected in the current trend of creating informative websites, where simplicity, elegance, graphics and usability play a major role.