Two Ways to Make a Successful App

As a Magora executive working at the company for more than six years, I’ve seen some of our partners achieve major successes and others leave in disappointment. I suppose there’s some systematic approach which can often lead to their success or failure – let me share my observations about it with you.
I’ll begin by sharing with you a real example I heard from a client of mine several years ago.
Bill and Richie were two friends in their final year of college. One day they were sitting in a bar and discussing over a couple of beers what they should do after they graduated. They decided their own business would be the best route to engaging and lucrative careers, and started thinking.
It was almost Valentine’s Day, and on the way back home Richie noticed huge queues in all the stores where people were waiting to buy presents. He thought how wonderful it would be to develop a local delivery service where people could order presents online and get them in advance.
The next day Bill had to go to college. He was renting a flat and lived alone with his dog Lucy. This meant his little friend often got lonely when left at home alone. Bill needed some solution that could entertain his pet and keep her occupied while he wasn’t there. He thought of a toy controlled from a mobile application where he could play with his pet even from college, work or a business trip.
When they shared their thoughts with friends and classmates they found support for both. So, both of them decided to bring their ideas to life for the sake of both
Right from the beginning, our friends chose slightly different paths.
Then, he hired a professional team of designers and developers.
Thanks to constant supplements and improvements in accordance with strict deadlines, the development team was seriously rushed. They suggested pushing the app launch back by three weeks, providing Richie with beta versions for internal testing. However, according to the original business plan, it was due to launch before Christmas.
Richie started a marketing campaign and attracted users to the platform as it was. Within the first 12 hours, it crashed due to huge traffic. After three days, just 10% of users would log in to the app again.
In the end, due to poor functioning, the app failed to gain enough five-star reviews to become popular in town. As a result, profits failed to cover the initial investments.
All in all, the saga of the development ended in failure and required more and more money to be developed further.
Even though Richie took everything seriously and thought it all through, a great deal of money was spent in vain. Why?
Bill didn’t have money and so he couldn’t hire a development team. However, he was very found of radio-controlled toy cars and wanted to integrate the same principle into pet toys. He knew animals liked small moving objects but decided to test the idea out first.
He put a camera in his bedroom and left his dog there while remotely controlling the toy car from another room. Lucy seemed excited and didn’t notice his absence at all. He then decided to order a WiFi toy controller to be able to control the toy from anywhere.
Next, he started testing the same trick with his friends – pet owners – and found they liked it as well. They also shared some ideas on what features to add in order to make the device even more
It was time to create a model of his toy and develop an app that could allow it to be controlled remotely, from smartphone or desktop. He began with a prototype and asked for his friend’s support in Android-based MVP creation. Already at this stage, he received about a hundred pre-orders from his friends and others. This simple working model was very helpful for the attraction of further investment.
After the first version of the application was completed and he started actually selling the toys, sales grew rapidly. The new iteration of app development allowed Bill to provide the improved toy with an integrated camera.
Recently, he was contacted by a large toy corporation. They offered to buy his company but invited him to stay on as an R&D director.
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