Hot App Marketing Tips: 10 Simple Steps to Success

If you want your app to appear in the TOP of the AppStore and Google Play, you need to ensure the maximum number of downloads in the first few days after release. To achieve this goal, promotion must begin at the early stages of app development.
Is it possible to do it yourself without involving outside experts? Sure! Get your hands on our app marketing tips and find out how to
Here are the main factors which influence the popularity of an app on Google Play or the App Store:
By following these 10 steps, you can easily make your application popular and
First of all, you need to ensure a stable presence of your product on the market.
To do:
Creating a website about the app is not enough – it also needs to be well-balanced and search
Here you will find a detailed guide on how to build organic links to your website and drive it on the top of SERPs.
Advertising in multiple languages, not just in English, will help you attract a variety of international audiences. Of course, before actually implementing this strategy, you must accurately plan the language to be included. Ideally, your app itself should support these languages.
Statistics say that 9 out of 10 mobile devices are controlled by Android and iOS operating systems.
Most likely, your app is adapted for one of these platforms and you will have to work with the App Store or Google Play.
When creating an app page in one of these stores, try to make it as attractive as possible for potential users. In the title, in addition to the name of the application itself, specify the key phrase by which users will be able to find your program in the search. Work on a detailed description (it would be a good idea to also contain several key phrases). Add screenshots to demonstrate the basic functions and attract the user’s attention. Fill in all the provided fields and include detailed information in the description – this increases your value for the SE.
Nowadays, every brand needs to be represented on social networks. App marketing is also not complete without this piece. Create pages on the most popular social networks and regularly add information about your product. Publish functional descriptions, reviews
Play with ads or contribute to niche social networks like Quora or Reddit. You can also use the Google Display Network to serve ads to specific sites that support Google ads. If done well, this can be very powerful.
For example, if you have a financial services app, you can advertise on The FT or Forbes – this will not only direct closely-related
Use contextual advertising systems (in particular, Google AdWords) to promote your app.
You can also make use of social network advertising. A reasonable solution would be to arrange the placement of banners on thematic sites popular among your target audience. You can also find several thematic blogs and agree on the publication of paid reviews.
Visual content is much better perceived than text. Therefore, app marketing often includes the creation of a promotional video. The video should certainly be of high quality, so in this
Place a promo video on the app page in Google Play / the App Store, on social networks and on the website.
By keeping an official blog for your app, you “kill two birds with one stone”. Firstly, you attract the attention of users by publishing news about the application and interesting articles. Secondly, placing articles with keywords, you increase the position of the site in search results.
According to statistics, 92% of people read reviews online before purchasing a
Remember that the level of user satisfaction is directly dependent on how effective the marketing of your product will be.
One resource that is still rarely used is the sharing of promo codes for approved applications which are not yet live. This means that you can invite others to view the final version of the app in the Store without it being available to others. This strategy allows press contacts to test the app if they wish to review it before the official launch.
Test the main sources of traffic.
You can choose a test audience that is as close as possible to your target. For example, developers from the United States are conducting a soft launch in Canada, New Zealand
Determining the right strategy here is especially important. After
After successful flagging and addressing the errors, you can proceed to Hard launch – the launch of all traffic sources.
Make sure you continue to collect common questions from users in the beta and pre-release periods. Doing this can fill an FAQ or a knowledge base and provide new users with some helpful hints. The added benefit of close contact with users is that the support
Incent installs is a format that has already proven its effectiveness. Special platforms of motivated traffic allow for the bringing of the mobile app to the TOP or for the simple purchase of the installation via the CPI model.
Mobile apps are installed by real users with unique devices that receive a reward for the action performed (installation, registration, etc.).
Such ad networks as Media.net, AdPushup, AdBlade
Another type of partner network is CPI / CPA networks. Promoting an application with a pay-per-install (CPI) or per action (CPA) application allows you to attract large volumes of targeted traffic worldwide.
Now it’s time to think about your own app marketing strategy. Here is our list of quick tips to help you
Here you will find more tips for successful marketing efforts:
By following these tips, you will provide your mobile application with the backing of a base of active, loyal users. At the same time, don’t forget that the most important component is still the application itself, its quality and charm. So if you need an app that will have all the power necessary to win the market, our team is always at your service.