The New Google Analytics 360 Suite - Add Efficiency to Your Marketing Efforts

Google offers prospects of high return on investment and efficient monitoring of everyday business processes with the new tools for marketers. Internet marketing is considered as one of the most cost-effective ways to attract new customers, but it’s not so simple to manage, especially for large projects. Let’s consider what options Google suggests to enterprise users with its new Google Analytics 360 Suit.
Social surveys show that 60% of specialists consider existing analytical tools too complicated in use and requiring a lot of special knowledge and skills.
To make life of entrepreneurs easier, Google presented a new premium service for Internet marketers - Google Suite. It will enable a more detailed analysis of the audience, better personalization and higher productivity.
The new Google Analytics 360 Suite incorporates six Google products for data gathering and online user behaviour analysis:
As Babak Pahlavan, Director of Product Management, Google, declared, this new service will help you understand the steps a client takes before making a purchase.
So, have you already used Google Analytics? There are some familiar products with new names and also some new tools rolling out soon. Here are the scenarios Google suggests for regular customers and newcomers.
If you are already a Google Analytics 360 customer, Google will prime you to take advantage of the new suit as it becomes available. You are supposed to get an invitation to try betas for the new products, though this offer may be for a limited trial time. As a part of the license, you will get Google Tag Manager, but other products are sold separately and should be added on if needed.
If you are using the free Google Analytics version, then you won’t see many changes. The new set of tools is a paid tier of products, which can be purchased independently from each other.
If you have never used Google Analytics, it is time to consider this service and its opportunities for your company. If you need any capabilities, that lack Google Analytics 360 Suite, contact our team to discuss opportunities and develop your custom solution for business management.