Top Metrics to Track for Your Mobile App: Measure Stuff, Not Fluff

You made a sizable investment in developing your mobile app, and now you’re looking to gain insight into its performance.
These metrics represent the technical parameters of your application's performance. At the initial stage of launching the
Tools: App Store Analytics, Crashlytics, Instabug, New Relic APM, Burp Suite, Xcode, native Android tools and of course good old user testing.
User engagement is the main indicator of your app’s success. Do you know how many people download your app, how often they launch it and how many of them abandon it for good? The seven metrics mentioned above give you an understanding of how users are interested in your application. You can track these metrics with your standard tools for analytics - it’s hardly rocket science.
Tools: Google Analytics, Kissmetrics, App Store Analytics, Mixpanel.
Here we’ve listed the metrics that show how people are finding your application. The metrics reflect your position on app marketplaces, the channels through which users are coming to your app, how much revenue an average user brings to your business and how many users leave without spending a dime. Based on this information, you’ll be able to craft efficient marketing campaigns and make informed decisions on the budget you’re willing to spend to attract new users.
Tools: App Annie, App Store Analytics, Google Analytics, Intercom.io and your calculator.
This section includes metrics that reflect whether the app is achieving the goals you’ve set. They show the most frequently used features, identify the least popular functions, monitor how users are interacting with the app and tell you how likely current users are to recommend the app to others. To achieve success, you need to know your users. These metrics will show whether the customer research you conducted when you were initially planning the app is true to life and bringing in results.
Tools: App Store, Google Play,
Have you noticed the star sign above several of the metrics? It means that we consider these five metrics to be