Business intelligence tools are helpful in allowing you to collect, integrate, analyse and present raw data about your company's performance. They can be used for data mining, reporting, analytical processing, benchmarking and other core activities that measure and enhance business process efficiency, structuring disparate pieces of data into easy-to-understand visualisations.
Looker is one of the most versatile tools that covers all the BI needs of an average small or medium-sized business. Take a look at the wide range of tasks it can take on:
Tracks, evaluates,and manages all conversions in real time
- Monitors logistics processes, allowing you to track the journey of every product
- Brings all the data about your customers together, creates a customer health score and predicts possible churn
- Centralises marketing campaign analytics into a single dashboard, keeping track of KPIs
- Measures support team performance, determines opportunities for employee training and analyses different factors that impact issue resolution
- Maps user interactions on your website through A/B
tests,live traffic monitoring and long-term performance reports
- Provides advanced product analytics, determining the impact of product changes, differences in customer behaviour and friction points
The best thing about Looker is that all the reports are customisable and can be close-up examined for a more in-depth understanding of all the details contained in the charts.
Style Intelligence is a BI platform that allows businesses to transform data into advanced mashups, interactive dashboards, corporate reports and multidimensional charts. We like this tool for its simplicity and compatibility with different third-party services.
- Great for individuals, but can also be scaled for enterprise use
- Integrates all data into a single mashup in real time
- Uses brushing for in-depth data exploration
- Connects to frequently used databases and third-party services such as OLAP cubes, Cassandra, Hadoop/HIVE, MapR, SAP HANA, MongoDB, PeopleSoft, SAP ERP, Siebel CRM, Facebook, Google AdWords, Google Analytics and
Style Intelligence is great for individuals and businesses who need a basic BI tool that monitors key metrics from different channels and integrates them into minimalistic yet comprehensive visual reports.
While most BI tools provide businesses with analytical reports for internal use, GoodData focuses on the commercial value of raw data. GoodData is a cloud-based service for business intelligence and analytics that not only helps companies gain valuable insights about their performance through rigorous data
Another easy-to-use cloud-based solution that is perfect for those who need quick and easy access to business analytics. With
These are the four BI tools that have been in the limelight for us this year. If you’re looking for a platform with comprehensive analytics and user-friendly reports, you’re certain to find an option that fits your company’s needs, whether it is measuring your business's KPIs, presenting information to your customers or creating visualisations on the go.