5 Hashtag Tracking Tools for Better Social Media Outreach

Hashtags… they first emerged as a way to search for content and find specific relevant updates on Twitter, but soon spread across various social networks and other media. We use hashtags everywhere these days:
A good hashtag can create a lot of buzz on the worldwide web, significantly improving brand recognition. However, to benefit from hashtags you need to track them, which can be really challenging given the number of mentions across different countries and languages.
Hashtracking is a great tool for tracking tags on Twitter and Instagram.
All in all, Hashtracking is perfect for teams with a creative approach to social media analytics.
Twubs is different from other hashtag tracking tools in that its main purpose is creating and participating in conversations about hashtags. The tool gives you access to a large hashtag directory where you can find specific feeds and join conversations about the relevant hashtag in a special chatroom. If you want to promote your brand new project or invite people to an event, you can register a new hashtag and create a chatroom for it, which will automatically create a hashtag feed you’ll then be able to add to your blog or website. This service is great for those who want to keep an eye on the discussions around hashtags and track what interests people most at that exact moment.
This one is for Instagram only, but what a rich set of features! First of all, you have an opportunity to try the service out using a seven-day free trial, which gives you access to analytics and other useful functionality. Robust analytics Iconosquare offers range from overview of activity from a particular period of time to growth history, most popular posts, audience location, real-time performance and best time to post. Of course, it also tracks all your hashtags, showing you how they influence engagement. You can:
If Instagram is your number one SMM channel, Iconosquare is definitely worth your attention.
One of Magora marketers’ favourite hashtag tracking services is Keyhole, which monitors hashtags on Facebook, Twitter and Instagram. The great news is that its real-time dashboard, which shows information about how many people used your hashtag and provides valuable metrics for your social media campaign performance, is absolutely free. Keyhole detects the most influential users engaging with your hashtags, so that you can define the audience that is most likely to generate more leads and focus your marketing activity targeting the most active customers. The dashboards are easy to understand and share.
All these features make Keyhole a user-friendly tool for gaining insight about your current and future SMM campaigns without investing too much money and time.
With hashtag usage spreading from social networks to news articles, the hashtag phenomenon is likely to continue its expansion and see new approaches in the near future. Using these hashtag tracking tools, you’ll be able to keep an eye on the latest trends and manage your campaigns accordingly.