Google Analytics: Tips and Tricks about Website A/B and Multivariate Testings

Understanding your customer’s wants and needs is crucial to success for businesses in any industry. It is not hard to get to know the customers who walk into your physical shop, but what about those who visit your website? Online buyers are no less important than those you meet face-to-face. But how exactly do you go about learning from them?
Google Analytics is a free tool for website analysis that helps you develop a better understanding of your audience. Using this instrument, you can learn how people interact with your site, how often they visit different pages, where they come from, what attracts their attention and what drives them away.
To help you get the most out of this outstanding tool, we are going to share with you some tips and useful features that will help you to develop an in-depth understanding of your customers.
Building your business website is not a simple task. You cannot know which visual concepts are effective, and which are less
Log in to your Google Analytics account >> Click Reporting >> Jump to the Behavior block and click the button “Start Experiments” or search for the option “Experiments” in the Search box, when you are in the Behavior reporting section - and you will easily find this page for implementation of your first test. (More detailed info is here).
Tips:
Multivariate tests are helpful when you need to run several A/B tests on the same page - they will provide for faster results and a greater number of variations. However, it may be extremely difficult to generate the amount of traffic that will produce representative results. The more variants you have, the harder it becomes. In A/B testing, half of the traffic visits each variant, while in a test involving many variations the traffic is split into small segments. This makes it challenging to reach the required number of
FAQ: How much traffic is needed to implement multivariate testing on my site?
Remember that continuous testing, implementation of successful variants and website optimisation are the best strategies for conversion gains. If you have any further questions about A/B and multivariate testing implementation, or Google Analytics in general, do not hesitate to contact our experts. Our team is always happy to help.