Tech News Catch-Up: From iOS 11 to the Periodic Table of SEO

This year’s summer started off with exciting news and events. B2B Marketing Ignite 2017 is coming to London in a few days, iOS 11 was announced at the WWDC and a group of SEO experts shared their research into SEO ranking factors.
Here’s a brief rundown of selected stories from this month.
At the WWDC conference on 5 June, Apple unveiled its iOS 11 and released a beta version for developers. Let’s check out the main specs of the operating system.
iOS 11 has already received a lot of positive feedback from its initial users. According to 9to5mac’s survey, half consider it a better update than iOS 10. We can’t wait to get our hands on it.
Is SEO a science? Well, sometimes it may seem like advanced maths or nuclear physics, especially to someone with little experience. Search Engine Land has attempted to make SEO easier to understand by structuring all the factors that have an impact on search engine success into a periodic table. Some of these are more influential than others and deliver both positive and negative results. What are they?
These factors definitely make sense, but it’s always better to check the facts. Here’s a simple SEO testing technique: create two websites where everything is similar except one of the factors mentioned above, for example, one website that has a mobile version, and another that doesn’t, ask Google and look at the results. The one that ranks higher on SERP wins. (The major disadvantage is that such tests take
On 22 June the Business Design Center in London will host the largest B2B conference in the world - B2B Marketing Ignite. The event will touch on many useful topics:
Don’t waste the opportunity to meet some of the brightest minds in the industry.
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