Google Play Vs App Store

Find out the main differences between the two most important application markets: Google Play and App Store. Both are responsible for hosting the vast majority of applications that users have installed on their devices. But where should you invest to make profit? Read this post to make a meaningful decision.
Apple created the first truly innovative mobile operating system after the introduction of the first iPhone in 2007.
The iPhone stands out for offering a unified user experience and completely innovative designs, different from those of other operating systems. It is for this reason, because of its design and simplicity, that iOS has become the preferred operating system for many users around the world.
Some of the main advantages of the App Store applications are as follows:
Android Inc. was purchased by Google in 2005. It is focused on mobile devices and tablets of all kinds.
Just as iOS has its own app store, App Store, Android also has its own market called Google Play.
The benefits of Android:
After analyzing each operating system separately we must show the main differences between them:
While iOS is a closed operating system, Android is open, so it can be installed on multitude of different devices. This makes the majority of devices sold in the world have an Android operating system, which also causes the number of applications downloads to be greater in Google Play.
Both Apple and Google allow developers to create applications, although the development process is different in many ways, from initial cost, programming language to discovery and monetization. Both platforms have their own advantages and disadvantages, so it is important to examine both stores before launching yourself into development. Below I will place the most notable differences between the Apple App Store and Google Play, which you may want to consider before choosing a platform.
Application development on Android is technically more difficult due to its fragmentation of multiple versions that run on consumer devices and multiple screen sizes. While the Android development language is Java, for iOS you need to know Objective-C or Swift.
Becoming an Android developer costs a flat rate of $25, while iOS developers must pay $ 99 each year.
While Google allows 30 characters in the app name, Apple allows 255 characters so there is a little freedom to add additional keywords. Research has shown that adding keywords in the app name has a significant effect on ranking in both app stores. In the Apple App Store you can not change the title of your application, unless you submit an updated version. This makes A/B testing of the title more difficult, compared to Google Play where you can change the title at any time.
While the App Store offers a section to add keywords, in Google Play you have to include the keywords in the description and keywords of your app's ad, one after another is prohibited. Itunes allows a maximum of 100 characters for keywords, so be sure to add the best keywords. In the Apple App Store, the description has no impact in terms of App Store optimization.
The Apple App Store consists of more quality applications. The reason behind this is the time to submit your app to the App Store, the Apple guys download and review it before posting. This prevents illegal and malicious content from entering the store. This is the biggest problem for developers, as applications are rejected by minor errors, and the review process can last up to 2 weeks. On Google Play, once you submit your app, it's available in about 2 hours.
However there is a significant difference in membership fees that looks like Apple monetizes better applications and offer possibilities for developers to make more money than they could in the Play Store. According to research, iOS users download more apps and more paid apps than Android users. If you are building to generate income directly then iOS is your friend. Developers get 70% of an app sales, both in app stores.
Google Play takes into account external links (social media, press releases, blogs) in terms of search rankings. In Apple's store, these links do not affect the ranking of your application in search results. Google's search platform works best when it comes to misspellings. However, iTunes also records popular spelling errors for you (for example, "noises" records "Moses" as well). The discovery algorithm is a secret on both sides so developers can not play with the system, ensuring that they get the best results. The algorithm is changed from time to time by Apple and Google, which usually has a large effect on the ranking of applications that do not rank for the top 10-20 positions. In the Apple App Store, your application - once it was reviewed and published - has a greater chance of reaching the top of the lists than on Google Play.
These are pros and cons of creating your app for iOS or Android. In short, our marketers and developers’ recommendation is to first concentrate on your main target audience to cover the most valuable demand. And to reach the whole market you need to create both: an app for iOS and Android users.