How To Integrate Facebook Pixel with Google Tag Manager

If you already use Google Analytics to track your marketing behaviour, it is a good idea to implement Facebook Pixels with the help of GTM (Google Tag Manager). With this you have an opportunity to track transactions and events, seamlessly on your site. As a result, you are able to prove your Facebook ad success (or failure), when building valuable data for future retargeting.
Facebook Pixel is a tool for setting up retargeting, optimizing ads and tracking conversions.
Just like in Google Analytics, you can use this information for Facebook to:
By using this tool, you can collect detailed data on actions and conversions resulting from Facebook traffic.
This can provide you with:
The icing on the cake is that Facebook Pixel can be integrated into your site in different ways, including using it with Google Tag Manager!
If you use Google Tag Manager to manage code on your site and want to set up Facebook Pixels, follow these steps:
After setting up the basic code, you can create special tags for different types of pages and events on your website, such as product pages, add to cart buttons, shopping pages.
After loading all the events, check that the pixel has been triggered correctly. To verify that this is working properly on your website, follow these steps.
Note that the activity column displays all conversions, regardless of whether they are related to ads.
Remember, you need to use the Chrome browser to do this.
A pop-up window will show which pixels were found on the page, and were successfully downloaded. If they are not loaded, you will even be able to find out why.
Facebook Pixel is an efficient analytics tool that helps you measure the performance of Facebook campaigns, based on what users are doing on your website. With its help, you could know much more about your user’s behaviour, and to create better targeted campaigns directly in your Facebook Ad Manager account.
Using GTM to integrate your Facebook Pixel is a simple way, and based on this example you can implement integration with all social networks, which you would like to track in detail. So, it’s a well-rounded solution to increase your ad campaign efficiency for all social channels.