The UK Software Development Market in 2024: Trends and Opportunities

Table of contents

1. Current Trends in the UK Software Development Market
2. Growth Statistics of the UK Software Development Market
3. Opportunities for Entrepreneurs in The Software Development Market
4. Challenges in the UK Software Development Market
5. The Bottom Line

The UK software market is brimming with opportunities, standing as one of Europe’s fastest-growing industries, generating around $36 billion in revenue. Emerging technologies like AI, low-code platforms, and a push for greener tech continue to drive innovation, creating significant potential for entrepreneurs and investors.

However, the market hasn’t been without challenges. Geopolitical tensions, high inflation, and economic uncertainties have led to softer consumer spending, reduced demand, and workforce reductions. Startup funding has also taken a hit, with Crunchbase data revealing a 43% year-over-year decline in UK venture investment, down to $3.2 billion. Yet, for entrepreneurs who are ready to adapt and move quickly, there are still many growth opportunities. By studying key trends and data, they can position themselves to capitalise on the evolving market and stay ahead of the curve.

Current Trends in the UK Software Development Market

1. Growth of AI and Machine Learning Applications

AI and machine learning are no longer just buzzwords. They are driving the future of software development. In the UK, businesses are increasingly adopting AI, particularly Generative AI (GenAI) and Large Language Models (LLMs), to automate processes and enhance user experiences. These technologies enable companies to streamline operations and generate more sophisticated insights from data.

The demand for AI-driven solutions spans various industries, including healthcare, finance, education, and even sustainability initiatives. It presents a fertile ground for entrepreneurs. Companies integrating machine learning algorithms into their software can deliver personalised services and optimise operations. 

2. Expansion of Low-Code and No-Code Platforms

Low-code and no-code platforms are tools that empower non-developers to create applications quickly. They democratise software development and reduce the need for traditional coding expertise. As a result, organisations can launch products faster and adapt to market needs with agility. Entrepreneurs can tap into this trend by using these platforms to build innovative solutions without heavy investments in developer resources.

Here are ten of the most popular low-code and no-code tools currently on the market:

• Bubble: A no-code platform that allows users to create web applications visually, offering a wide range of customizable features. Its powerful visual editor makes it accessible even for complete beginners.

• OutSystems: A low-code platform for enterprise-grade applications, offering quick development with built-in tools for testing and deployment. Its strong focus on scalability ensures that applications can grow with business needs.

• Mendix: A comprehensive low-code platform that supports both professional developers and business users. Its unique dual-user interface caters to both technical and non-technical users.

• AppGyver: A no-code platform designed for building mobile and web applications, providing extensive integrations. With its emphasis on performance, AppGyver ensures that apps are easy to create and highly efficient.

• Airtable: A flexible no-code tool that combines the functionality of spreadsheets and databases. Its intuitive interface and rich field types make data management as engaging as it is powerful.

• Zoho Creator: A low-code platform that allows users to build custom applications with minimal coding, featuring automation tools and built-in analytics. Its integration with the entire Zoho suite enhances operational efficiency.

• Microsoft Power Apps: A low-code platform integrated into the Microsoft ecosystem. Power Apps uses familiar Microsoft tools, allowing users to build apps directly from their existing data sources.

• Webflow: A no-code website builder that empowers users to design, develop, and launch responsive websites effortlessly. Webflow’s focus on design flexibility enables users to create visually stunning sites with powerful CMS capabilities.

• Codeless One: A platform focused on automation and scalability without requiring coding skills. Its unique workflow automation features streamline complex processes, making it ideal for modern business needs.

• Salesforce Lightning: A low-code platform for building apps within the Salesforce ecosystem, designed to enhance business processes and customer engagement. 

3. Focus on Green Software Development and Sustainability

As environmental concerns increase globally, sustainability is becoming a key consideration in software development. Companies are looking for ways to create energy-efficient applications and reduce their carbon footprint. This shift has led to the emergence of green software development practices. These prioritise sustainability in design, coding, and deployment. 

Entrepreneurs who incorporate eco-friendly principles into their software solutions can appeal to environmentally-conscious consumers and position themselves as leaders in this movement.

Growth Statistics of the UK Software Development Market

The UK software development market has a projected Compound Annual Growth Rate (CAGR) of approximately 6.18% from 2024 to 2029. This underscores its robust expansion in response to digital transformation demands across various sectors. This growth is particularly evident in areas such as cloud computing and AI applications, which are reshaping how businesses operate.

The software development sector in the UK can be segmented into various categories, each showing unique growth trajectories:

• Mobile Application Development 

In the UK, this segment is projected to grow at approximately 7.28% between 2024 and 2029, reaching an estimated market size of $13,54 billion by 2029. Factors driving this growth include the increasing demand for mobile commerce, with mobile transactions accounting for over 50% of all e-commerce sales in the UK. 

Additionally, businesses are investing in mobile-first strategies, focusing on delivering seamless user experiences across devices. Popular app categories include e-commerce, health and wellness, and social networking.

• Web Development

This market is projected to grow steadily, driven by the surge in e-commerce activities and the need for responsive, user-friendly websites. With the global e-commerce market expected to reach $1,469 billion by 2024, UK businesses are increasingly investing in web development services to capitalise on this growth. 

Furthermore, the rise of Progressive Web Apps (PWAs) is influencing web development trends, as they offer fast loading times and enhanced user engagement. 

• Enterprise Software Solutions

This segment is experiencing substantial growth, with an estimated market size of $21.85 billion by 2029. Companies are adopting software solutions such as Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and project management tools to streamline workflows and enhance collaboration. 

The emphasis on data analytics and business intelligence is also driving investment in enterprise software, as organisations strive to make better data-driven decisions. 

• Cloud Computing

Organisations are increasingly adopting Software as a Service (SaaS) models for applications ranging from collaboration tools to data storage, facilitating remote work and enhancing operational efficiency. 

The shift towards hybrid cloud solutions, which combine public and private cloud environments, is also gaining traction as businesses seek greater flexibility and security in their IT infrastructure. This transformation is revolutionising how software is developed, deployed, and maintained.

Comparison with Global Markets

The UK software development market distinguishes itself on the global stage through its innovation and emphasis on emerging technologies such as artificial intelligence (AI) and fintech. While it does not rival the overall size of the US and Chinese markets, which together dominate nearly 60% of global software revenue, the UK benefits from a highly skilled workforce and a thriving startup ecosystem. 

With over 3,000 fintech firms, London has emerged as a global fintech hub, bolstered by supportive regulatory frameworks that encourage innovation. The UK government’s commitment to AI research, highlighted by the "AI Sector Deal," further positions the country as a leader in ethical AI solutions, setting it apart from its counterparts.

Opportunities for Entrepreneurs in The Software Development Market 

Niche Markets with High Demand

The UK offers massive opportunities for entrepreneurs in fintech and health tech. Fintech, particularly in digital banking and payment solutions, is booming due to London's status as a global financial hub. Meanwhile, health tech is rapidly expanding, driven by growing demand for telemedicine, AI-powered diagnostics, and remote health monitoring. These two sectors are prime targets for startups looking to capitalise on fast-growing, high-demand areas.

Emerging Technologies: Blockchain and IoT

Blockchain and IoT solutions are reshaping industries and creating new business opportunities. Blockchain is being used beyond cryptocurrencies, for secure financial transactions, supply chain management, and smart contracts. IoT is also seeing growth as more industries adopt connected devices to streamline operations and gather real-time data. Entrepreneurs who tap into these technologies can ride the wave of innovation in sectors like logistics, manufacturing, and healthcare.

Collaboration and Partnerships

Partnerships are key in the UK's startup ecosystem. Startups benefit from working with larger companies, academic institutions, or even government bodies, especially in AI, sustainability, and machine learning. These collaborations provide valuable resources and market access. By joining forces, startups can push technological boundaries while scaling faster.

Agile Methodologies in Startups

Agile practices are very important for startups in the software development process. Agile helps teams work faster and adapt quickly. It’s especially useful for startups needing to release new products or updates frequently. Entrepreneurs embracing agile methods can innovate faster, meet customer needs better, and stay ahead in competitive markets.

Looking for a software development company that can turn market opportunities into reality? At Magora, we tailor our solutions to meet your unique business needs. Talk to our team today. 

Challenges in the UK Software Development Market

Skills Shortage

The UK faces a notable skills shortage in software development. Despite the growing demand for tech professionals, there aren’t enough skilled UK software engineer talent to meet market needs. According to Forbes’ IT Skills Gap Report, there has been a consistent rise in job vacancies, particularly for roles in AI, machine learning, and cybersecurity. This talent gap drives up competition for top talent and increases the salary for software engineers, making it difficult to find good resources in the UK unless companies are prepared to offer very high salaries.

Regulatory Challenges and Compliance

Working through regulatory requirements is another key challenge in the market. Data protection laws like GDPR place strict demands on how companies handle and store personal data. This is especially happening in sectors like fintech and health tech. Compliance is not optional; companies risk hefty fines if they fail to meet these standards. Entrepreneurs need to stay informed and ensure their software solutions meet all necessary legal requirements.

Competition and Market Saturation

The UK’s software development market is becoming increasingly crowded. Startups not only face competition from local rivals but also from global tech giants. This market saturation makes it harder for new entrants to really capture attention. To succeed, businesses need to find niche markets or offer highly specialised services that address very specific customer needs.

The Bottom Line

Staying in the know about trends and opportunities in the UK software market is really key for entrepreneurial success. With AI, fintech, and sustainability reshaping the industry, understanding these changes helps businesses stay competitive. Fast growth, alongside skills shortages and regulatory pressures, makes agility and innovation important.

Entrepreneurs can use these insights to find new opportunities. Staying ahead of emerging technologies and building partnerships will position businesses for long-term success in this competitive space.

Ready to get innovative custom software development services for your business? Connect with the Magora team, and let’s turn your ideas into realities together. 

Andrew Volgin

Business Development Manager

With a sharp eye for market trends and strong relationship-building skills, Andrew leads initiatives that drive Magora to the forefront of tech innovation and success.