London office · Pacific room
Insights · long-reads

Notes from
the build floor.

Practical writing from the engineers and product people doing the work. No SEO listicles, no "Top 10 frameworks of 2026" — just what we've learned shipping bespoke software.

Total articles
414+
Frequency
1 per month
Authors
Whoever did the work
Subscribers
4 200+ engineers & PMs

Here you will find guides on planning, costing and building software: how much an app or platform costs in the UK (see what 12 real projects cost), how to run discovery and ship an MVP, and how to choose a technology stack. We also write about healthcare, fintech, logistics, education and AI products, the sectors we build for most. If you are planning a project, try the app cost calculator or see our bespoke software development services.

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