Google Analytics: Why Your Reports Are Not 100% Accurate

It may come as a shock to you, but Google Analytics reports reflect only a tiny part of your real statistics. It’s not that you’re doing it all wrong, it’s just that even Google cannot possibly track every single Internet user. While you can fix some Google Analytics problems, others currently have no real solutions.
Today we’ll talk about the latter category. You can’t fix these problems, but you should be aware of their existence to make informed
No Cookies is one of the problems you can’t fix. Google Analytics is unable to track users who have disabled cookies. No cookies, no data – simple as that. Cookies are essential because they tag users and record information about their activity on your website over the course of multiple visits. There are dozens of reasons why cookies can cause problems:
FAQ: The
There may be two reasons:
Yet another problem caused by cookies. There are two types of cookies used by GA:
But what happens if a user browses the website but then leaves the computer to have a
Imagine this situation: a man is stuck in traffic and starts searching for new headphones on his smartphone. When he comes home, he accesses the page he bookmarked from his computer and buys the headphones. In a perfect world, this should be tracked as one visitor who switched devices. In reality, these are counted as two unique non-related visits.
Moreover, there is a reverse situation when two or more people use a shared device. For example, after the man bought the headphones, his wife gets on the computer and visits the same website for the first time, searching for a
“What’s the point of using Google Analytics if the information is not correct?” you may ask. Keep your head up: Google Analytics compensates for the inaccuracy by collecting huge volumes of data, therefore the sampling is still statistically representative and provides you with a clear picture of visitors and buyers.
At the same time, the reasons behind some of the illogical data can be found in one of the aforementioned cases. When you understand the problems and know what causes them, you see these reports in a whole new light.
We’d also like to help you get to the root of your analytics issues. Feel free to get in touch with our app creators if you need assistance or have any questions.