Six Ways to Generate More Leads for Your Business

2017 is twelve days old already, so let’s make a New Year’s resolution before it’s too late: “This year I will attract more customers, generate more leads and increase sales”. Now that you have your goal, it’s time to make it a reality.
Every business counts on leads. Its success or failure largely depends on how well your digital sources generate leads and handle them. Unfortunately, many businesspeople believe that a marketing team and a good website guarantee your company an abundance of leads and a top position on the market. However, that is not enough.
A sales lead is a potential consumer of a product or service who shows interest in the details of the deal and provides contact information.
Statistics show that the average conversion rate of a website is around 2%, while businesses at the top are converting at 5% or higher. In other words, only one person out of every hundred who visit your website hands over their contact details. Keep in mind also that not all leads result in purchases; they are merely prospective customers who may leave at any moment.
This is why you need to work hard to generate traffic and convert it into sales. Here are a few tips that will help you rise to the challenge.
Direct engagement with leads is really important. You may not realise it, but addressing your clients’ queries directly is more efficient than indirect engagement such as including an FAQ section on your website. Such solutions do not give the visitors a feeling of involvement. To give them this feeling, do the following:
Make customers feel that you are always at their service and ready to help. Engaged customers equals better visibility and more leads.
You run an awesome marketing campaign with great offers and promotions. But are your best deals visible to the customers from where they access your website? There is a 90% chance that consumers will leave your site if they cannot find the right offer in one click.
Social networks such as Twitter and Facebook are a great source of potential leads for your business. They provide you with a large amount of data about your customers such as their age, location, interests, what time they are online and much more. This information helps you reach out to the audience that best fits your niche and is more likely to convert them.
You put your best deals on every page, offer various promotions and do everything you can to incentivise conversion, but customers aren’t interested and still leave your website. Keep your head up and do the following:
As you probably know, LinkedIn is a social network targeted at businesspeople. It therefore provides a great opportunity to bring new customers to your company as well. The best ways to generate leads from LinkedIn are:
Use every page of your website to get leads instead of counting on a single landing page with a contact form.