It’s High Time to Launch Your Own Apps for Business

In this post we explain, based on examples of our best projects, how to develop a successful app. We also discuss the design issues and monetisation strategies and offer tips on how to make your first business app. Read this article and learn all the advantages of developing mobile apps for business.
In general, mobile apps for business can be divided into software for the company's internal and external needs, the latter category here referring to software solutions created for customers and partners.
The most popular types of internal business app are:
External client-targeted mobile applications include:
To figure out what functionality you need, have a look at our app cost calculator (there we’ve compiled some visualisations of standard features) or, for a rush estimate, jump to the post on how much it costs to develop an app.
Business optimisation is just one option - you can go further and create your own digital business following the example of an existing service or implement an original idea.
If there are similar services on the market, you need to increase or qualitatively change the functionality of the application in order to make it competitive. And most importantly, you must be prepared for the fact that the more analogues exist on the market, the more time it will take to build up a client base and the more money will need to be put into the advertising budget.
In the case of an original idea, there are also pitfalls:
The general principle of success in a rapidly developing mobile market is to be faster, simpler and more convenient. To achieve this, first choose a reliable IT partner and pay attention to the main features of modern mobile platforms and their audience, as well as mobile app monetisation strategies.
If you want to win loyal customers, you should view your application as a new, user-friendly, high-performance tool. This means paying special attention to user interface (UI) design.
UI design helps organise user interaction with your app. This is what a user encounters when looking at the screen: the location of graphical interface elements, buttons and navigation. Loyalty of users largely depends on the convenience and attractiveness of the interface. Bright design attracts people and makes them use your app. Thus, it’s important to make the UI design pixel-perfect and intuitive.
As for app performance indicators, in addition to the absence of failures, one of the most important indicators is retention. It shows how many users who installed the application will use it again in a week, a month, a quarter, etc. Achieving high indexes is not so easy. On average, about 26% of users delete the app after the first run. Retaining at least half of your users within the first month of launching the application is already a good result.
What to do to increase the popularity of your app following launch in the App Store or Google Play:
If you want to make your business’s mobile presence successful, don’t forget that you’re here to provide users with a convenient problem-solving tool, not to get all the money from their pockets. If you’ve created an app your target audience had been dreaming of - functional, stable, convenient and user-friendly - you’re very close to global success.
Not sure what should be improved? Get in touch to discuss all the strengths and weaknesses of your idea.