Social Media Integration: Should You Connect Your Site with Social Networks?

Simply put, this means installing and configuring the following items:
For example: The Facebook comments widget is a very useful tool, thanks to which you can attract a large audience absolutely free. As you know, when publishing a comment, the user can check the box "publish on my wall". If you’re lucky and the commenter is "rich" in terms of friends, then a lot of people will know about your post (and, accordingly, about the site).
Read also about how to integrate another useful tool - Facebook Pixel.
Depending on the audience to which your resource is targeted, you can stick to a single social network or use the widgets of several networks on your site at the same time.
If you’re unsure whether these tools will be useful for your website, check your competitors' social network traffic stats to see the real picture (you can do this with the free version of similarweb.com)
If you need help taking your website to the next level and implementing all the convenient functionality you need to work - contact James on +44 7397132798 to discuss how we can help you with media integration.
Social networks have accumulated a significant amount of information about users, so why not take advantage of all this information and the related opportunities in website development? You can even develop your own social network and integrate it with your site.
Moreover, social networks allow you to:
Integration of a website with a social network is achieved through an API (application programming interface) - a set of ready-made functions, structures and constants provided by a web application (in our case, a social network) that can be used to develop the site. Integration of some functions takes a few minutes, others can be developed over months.
Here are the main methods of integrating a website with social networks that can bring new features to your project.
The remote content evaluation module is available in most modern social networks. These function by allowing you to post reviews of material on the website. Some networks have expanded the module’s functionality with the option of additional reposting of records on the social network itself.
The use of this module is advisable if you have a significant amount of unique content and a heavy flow of users who’ll be able to rate it - in this case, a new visitor to your site will be able to understand, according to previous estimates, with what kind of material it’s worth familiarising themselves with. In turn, you get the chance to evaluate what content users find interesting and how to better promote your website.
This module greatly simplifies user registration on your site - instead of filling in the necessary fields for registration or authorisation, the user simply clicks on the button of the corresponding social network. Using this module can significantly increase the number of registered users, and, consequently, increase the potential activity of users on your site.
Using a ready-made comments module from Facebook allows you to simplify the process of creating a portal, providing you with a ready-made functionality for discussing the material on your site.
Sometimes integration is not necessary, simply because once a customer is already on your site, he or she will choose / book / order there. On a social network, even on Instagram or Youtube, you can’t fully reflect the style or convey the idea and all-round specifics of your company. While on the site, you can. On the website all proposals are in sight, whilst on the social network they need to be increased. And still on the site everything is serious, branded, while the network has the chance to scale back.
However, social networks have a number of undeniable advantages - if, of course, they are properly used:
With the right approach, the interaction of your website with social networks can not only increase its traffic but also improve the quality of the audience, i.e. attract your target visitors. If you still doubt whether you need to integrate social networks, have a look at your competitors - they’ve already done it. Don’t give them an advantage: get your hands on a tool that lets you implement all the top service functions - from search engine optimisation and social media promotion to analytical software integration, report automation and the creation of comprehensive client and subscriber databases. - Contact us today to discuss your website redevelopment.