Responsive Web Design: Advantages and Disadvantages of Mobile-Friendly Solutions

What exactly is responsive website design, or RWD? A website with such design responds to the size of the device from which you access it, making the text and images easy to read and view. Such a website adjusts to the internet browser, with which you open it in order to fit into its layout and present the content in the most convenient way. It does not matter whether your screen size is 100 pixels wide or 10000 pixels wide, the website will read this information and adapt its contents accordingly. Of course, given that it is developed by professionals who know the nuances of responsive website creation.
To design a good-looking and user-friendly responsive website, a developer should not only have excellent programming skills, but also an expertise in UI/UX design. These skills are essential if you wish to create several versions of one site in different screen sizes within a single code base to be integrated and provided to the end-user as a simple and convenient responsive solution. Only specially trained experts have the proficiency to decide, which elements to keep on the smaller versions and how to adapt them without losing impact and functionality.
To decide which option to go for, you should consider such crucial factors as what kind of product or service your business offers and how you are going to acquire and retain your customers.
Do not rush to adapt your website or develop a mobile application. First, think
If you want to establish a mobile presence to sell products and services like food delivery, flowers, cinema tickets or bookings, a native app is probably redundant. Responsive website development will be the best choice because it will provide you with an opportunity to boost your search engine visibility, which is crucial for these type of businesses.
For example, a flower shop hardly needs its own mobile application. It will be much more efficient to build a responsively designed website, mark your shops at Google Maps and establish partnerships with existing flower delivery mobile apps that already have their own customer base. In this case, you will spend much more time and resources on creating, supporting and promoting your application than you really need.
On the other hand, if you wish to open new opportunities for your business or offer a new service that will expand your business, reach out to new customers and keep in line with the latest trends, developing a native app is the right solution.
A mobile application can provide for functionality and speed that are not available to a responsive website. They
All in all, when you decide between the two options, put yourself in the customer’s shoes and speculate what benefits it may bring to you as an ordinary user. If you have come to a conclusion that as a user, you will uninstall the app at the earliest opportunity, then you should definitely go for a responsive website design.
Still not sure which option suits your business needs? Contact our team and we will help you find the best solution and supply you with further ideas on how to