Part one: Shape your ideaYou need to have an advanced commercial concept. If you don’t have a clear vision, nobody else will be able to understand what you want.
Check out your competitors. Learn from their mistakes. Find the most successful examples within your industry or category. How could these apps help their business? Which features do they have and what are they lacking?
Know your audience. Who are the potential users of the app? Whether your company is a startup or a global organization, try to understand your customers, fulfill their needs and surpass their expectations. Going mobile might open the doors to new and undiscovered segments of the consumer market for you.
Pick your platform. The major players here are Android and iOS, plus there is Windows Phone trying hard to catch up. Android leads in the number of users and downloads, iOS apps bring far more revenue though.
Source: eWeek, September 2014
Source: App Annie Intelligence
Pick your monetization model. You can earn money from app downloads, in-app purchases or receive additional revenue from in-app advertising. The choice is yours. But take into consideration the fact that the so called "Freemium" model (free apps with in-app purchases) has been totally dominating the market lately.
Source: Distimo, 2013
Source: Statista, 2014
Invest in analytics. The constantly growing competition and enormous amounts of released apps have made the users really demanding – they only opt for the best. After you’ve got all the commercial parameters figured out, turn to the professional analysts. Taking your requirements into consideration, they’ll form a Software Requirement Specification. This document will allow developers to build an app with the optimal functionality as quickly and efficiently as possible. It also helps to minimize risks, and establish the precise development time and costs.
Part two: Find your developerNow that you have your concept figured out, it’s time to transform it into an actual product. You need to find a development company that would build your app. It seems rational to learn about:
Organized process. It often takes years for organizations to figure out the strategies and methodologies that provide the ultimate efficiency and impressive results. An established vendor will be able to make the whole process transparent and understandable for you as well.